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Just say no to uniform advertisements

Jun 3, 2009, 11:01 AM EDT

From the Over My Dead Body Department:

The Houston Texans are reportedly seeking a sponsor to purchase
advertisements on the team’s practice jerseys, the Houston Chronicle
reports. The ad would be on a patch no larger than 3 1/2 by 4 1/2
inches on the left shoulder of the jerseys. To entice potential buyers,
the Texans put team patches on their practice jerseys to show what the
ad would look like.

“It’s a natural evolutionary step in sports marketing,” said Oliver
Luck, president and general manager of the Houston Dynamo. His team
started selling ads on its jerseys in 2007. “It’s probably something
Major League Baseball and perhaps even the NBA will look at,” Luck
said. “It’s a very important piece of the soccer industry . . . Because
soccer is the most popular sport in the world, you have a broad
acceptance from fans around the world that it’s appropriate to put
advertising on soccer jerseys,” he said. “And it’s a small step to go
from a soccer jersey to a football, basketball or baseball jersey.”

I’ve long argued that whenever football comes up with a bright idea,
baseball would do well to look it, understand it, and then do the exact
opposite. This goes doubly true when football gets its ideas from
soccer.

Yes, ads on soccer kits have “broad acceptance” around the world.
Soccer fans also broadly accept ties, loose interpretations of game
time limits, and rampant nationalism as a basis for their rooting
interests. That’s fine. It’s their sport and they can do what they want
with it. But if baseball ever allows soccer-style advertising on
uniforms, I’ll do whatever I can to ensure that such advertisements
serve only as a means of identifying products to be boycotted.

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