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Yanks first to offer streaming in-market

Jun 7, 2009, 12:27 PM EDT

Richard Sandomir of the New York Times reports
that the Yankees will be the first team to offer streaming of games
within their home market. The deal reached between the YES Network and
Major League Baseball Advanced Media will let fans in the New York
media market buy a subscription to Yankees games that they can stream
on laptops, personal computers or other devices in the office or the
home. Fans can expect to see similar models in other media markets
before long.

Until now, MLB.tv has limited access of their subscribers to
out-of-market games in order to protect the rights of regional sports
networks and cable companies. It’s likely to be a huge boon for YES, as
the New York market expands to New Jersey, Connecticut and even parts
of Pennsylvania.

The only annoying catch is that those who purchase the in-market
subscription must also be subscribers of the expanded basic service on
Cablevision that includes YES Network. The agreement certainly marks
progress, as an increasingly mobile society would love the option to
watch a Yankees game on their wireless internet connection wherever
they may roam.

However, one of the great things about MLB.tv is the ability to have it
without also having to purchase a cable subscription. I believe and
hope it won’t be long before these networks bypass the cable companies
and offer these sorts of subscriptions directly to the fans. They can
only delay progress for so long.

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