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Don't blame White Sox fans for bad attendance

Jul 8, 2009, 9:31 AM EDT

White Sox’ GM Kenny Williams says that he’s prevented from making any major deals as a result of lower-than-expected attendance:

“Well, if I’m being completely honest money is more of the issue
now. We expected a little more support than we’ve gotten . . . We’ve
been probably pretty short or a little aggressive in our projections
and we might have to take a lot closer look at it, because, the Dodgers series was certainly an eye opener for us.”

One big thing that Kenny doesn’t mention here is that the attendance
for the Dodgers series he cites had a whole heck of a lot to do with
the fact that the White Sox overreached on ticket prices, classifying
that game as a “premium” game under their pricing structure despite the
fact that White Sox-Dodgers isn’t exactly a storied rivalry or
anything. According to some angry White Sox fans who emailed me at the
time, the cheapest ticket in the house for that series was $33, which
is pretty ridiculous when you think about it. If they’re doing that
with one series, they’re probably doing similarly inefficient things
with other series.

All of which means that Williams should think about blaming his own
front office before implicitly blaming fans for their lack of support.

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