Nov 30, 2009, 11:58 AM EDT
At this point Minnesotans analyze every Joe Mauer sneeze to determine whether it makes him more or less likely to re-sign with the Twins, so the reaction to this news will be interesting:
IMG, the premier global sports, media and entertainment company, today announced that it has signed the 2009 American League Most Valuable Player, Joe Mauer, for marketing, sponsorships and endorsements.
What does that mean, exactly? Well, here’s a quote from IMG senior vice president Alan Zucker:
While Joe’s on the field activities will continue to be his primary focus, as one of the game’s most talented and popular players we expect that Joe will be of great interest to companies and brands that want to associate with excellence and a proven winner to help grow their businesses. With his trademark sideburns, great popularity and amazing performance on the diamond we believe there is a great opportunity to create and grow a personal brand for Joe.
In other words, IMG has been hired to get him a bunch of endorsements deals.
Mauer is an amazing player with huge popularity in the upper Midwest. He’s also a favorite among female fans and known for, as Zucker mentioned, “his trademark sideburns.” However, in terms of endorsement opportunities his lack of an apparent personality may prove to be an issue. Mauer is a man of few words, and what he does say is typically delivered in a sort of aw-shucks monotone. For an example, check out the less-than-captivating video from his MVP press conference last week.
Plus, according to Sports Business Journal a recent survey found that less than one-fourth of the country can identify Mauer by face or name. By comparison, Derek Jeter and Brett Favre were recognized over 80 percent of the time. Still, if hiring IMG nets him a few more commercials perhaps Mauer won’t be so eager to pursue the largest possible long-term contract. Or so Twins fans can hope. The other good news for Twins fans is that Mauer has not switched “on-field agents.”
He’ll stick with Ron Shapiro to handle any contract negotiations. Shapiro previously represented Twins star Kirby Puckett and has a history of big-name clients who stay with their original teams, which Minnesotans have latched on to for optimism. Shapiro has represented Mauer since the St. Paul native was the No. 1 pick in the 2001 draft and apparently recommended that he find “someone who could manage his marketing needs on a full-time basis.”
- Settling the Score: Friday’s results 32
- Josh Hamilton’s teammates say he’s in great shape and ready to play 16
- Mike Trout hit his 100th career home run to become the youngest member of the 100 HR/100 SB club 23
- Make that two: Alex Rodriguez hits second homer of the night, giving him 658 for his career 41
- Alex Rodriguez hit his 657th career home run 48
- Let’s all just stare at Kris Bryant’s numbers for a while 28
- And That Happened: Thursday’s scores and highlights 39
- The wait is over: The Cubs are calling up top prospect Kris Bryant on Friday 99
- The Commissioner’s Office thinks that the Angels could indeed go after Josh Hamilton under his contract (153)
- “Why Ted Cruz is like the Atlanta Braves” (150)
- “We no longer need the terrorists. We’re now so good at terrorizing ourselves.” (143)
- Another argument in favor of making the DH universal (127)
- When it comes to Josh Hamilton, Arte Moreno is a craven opportunist, not a “smart businessman” (116)