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The Cubs understand supply and demand

Dec 5, 2009, 11:46 AM EDT

While John Henry tries to fool Sox fans into thinking that payroll drives ticket prices, the Cubs’ know that it’s merely a function of supply and demand:

Cubs’ season ticket holders will pay more for prime seats at Wrigley Field in 2010, while bleacher and most upper deck seats will remain about the same.

Despite a difficult economy and coming off a disappointing season, new Chairman Tom Ricketts thinks the demand will be strong again, justifying significant increases for the most expensive tickets.

You’ll have to forgive Ricketts. He’s still new and has all of that legitimate business world experience in his head.  Given time and the proper indoctrination he’ll be spewing the owners’ voodoo economics soon enough.

  1. Dan Whitney - Dec 5, 2009 at 2:27 PM

    It’s refreshing to see an owner speak openly and honestly about baseball economics. It sucks for Cubs fans, but at least nobody’s being outright lied-to about it like in nearly every other market.

  2. The Rabbit - Dec 5, 2009 at 7:56 PM

    You need to post this every time some idiot starts ranting about the overpaid/greedy players instead of the greedy, colluding owners as the primary cause of ticket increases. Baseball owners (like every other corporate entity) know what they need to charge to make a reasonable profit but will price the product at the maximum of what they think the market will bear.
    Of course, as you point out, this will be the last time we see a quote that accurately depicts the condition that drives ticket prices.

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