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You have lots of choices at Target Field

Jan 4, 2010, 11:00 AM EDT

Gonna buy tickets to the Twins’ new ballpark? Make sure you give yourself plenty of time to plan:

The old Metrodome may have had questionable sightlines, but at least
the ticket pricing was simple. The new Target Field, meanwhile, has 120
single-game ticket variations–more than five times what was available
in the old park. The Twins aren’t alone–the New York Mets and Florida
Marlins both offer more than 100 choices.

The choices come from the facts that rather than be limited to the bleachers vs. the box seats, you can now choose to sit in the Gold Bond Medicated Powder Loge, the Planters Corn Nuts Reserved Boxes, or any other number of sponsored (or not) sub-sections in a given ballpark. And the prices of those seats can be one thing on a Wednesday night and something altogether different on Saturday. And of course, if the Yankees are in town you can expect to pay more than you would if the Royals are visiting.  With X number of potential seats times Y number of days of the week times Z number of opponents, and I’m not at all surprised that there are 120 different variations.

But it makes a lot of sense.  Some tickets are hotter than others. The way the prices and the options vary on the secondary market reflect this. Sure, it may be potentially-aggravating to try and find the cheapest possible seats, but as long as teams aren’t being deceptive in their pricing practices, I have no problem with them creating dozens if not scores of pricing tiers based on how great or how little demand there is for given seat at a given game.  To do otherwise would be to throw money away.

But yes, it does seem kind of silly at first blush. Indeed, when I read the article I was instantly I’m reminded of this old gem.

  1. YankeesfanLen - Jan 4, 2010 at 11:22 AM

    Leave it to Berkeley Breathed to put this in perspective.
    Oh, wait…in 2011 Mauer or non-Mauer?

  2. David - Jan 4, 2010 at 12:42 PM

    It might not be as bad, on a walk-up/day-to-day basis, as it might seem. The team is selling scores of season tickets, so a good chunk of those 120 options figure to be sold out before single game tickets even go on sale.

  3. ecp - Jan 4, 2010 at 1:05 PM

    Man, I miss Shoe.
    Len: Mauer. He ain’t goin’ nowhere.

  4. palehose67 - Jan 4, 2010 at 1:51 PM

    Wasn’t expecting to see Opus in a Twins ticket discussion, but it’s still good to see him.

  5. Simon DelMonte - Jan 4, 2010 at 4:08 PM

    Yeah, it takes a lot of reading to figure out how much each ticket costs. But there is a formula to it. And with StubHub, eBay, etc., you have even more choices. It’s how a market economy should work.
    If only someone could tell me why the same ticket for the same flight on the same day changes in price so much.

  6. Alex - Jan 4, 2010 at 6:25 PM

    Not sure how well the higher ticket prices will last in Minnesota. Sure the new field will be a hot ticket for a couple of years but Twins fans historically have been pretty stingy for baseball games.
    I guess this year we will find out if those low ticket prices are just the dome effect.

  7. The Rabbit - Jan 4, 2010 at 6:52 PM

    I’ve pondered how low ML team ownership will stoop for sponsorship/advertising bucks. If given enough money, would ownership promote the “M*ssengill feminine hygiene loge” or “Happy Bob’s Ext*nze seats”? The possibilities are endless.
    Note: This is not directed specifically at the Twins. I find the new stadium names just as sleazy and offensive.

  8. online stock trading - Feb 16, 2010 at 6:49 PM

    Your site was extremely interesting, especially since I was searching for thoughts on this subject last Thursday.

  9. Maroussia - May 14, 2010 at 3:00 AM

    It will be great to watch Florida Marlins,i have bought tickets from http://ticketfront.com/event/Florida_Marlins-tickets looking forward to it.

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