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The Marlins drop "Florida"

Jan 5, 2010, 2:25 PM EDT

From their road jerseys at least. They’ve dropped the Marlin-jumping-over-the-F thing from the sleeve too.  This comes in advance of the team renaming themselves the “Miami Marlins” once they move into their new park in 2012.

I like the name “Miami Marlins” because alliteration rocks.  I also hope that the team puts “Miami” on the roadies come 2012 because that would be cool.  I don’t like this “Marlins” interregnum, however, as I think there should be a federal law requiring teams to put city or state names on their road jerseys.

I reckon that this is just lame “branding,” brought on by a fear that people will forget what Miami is or that they’ll accidentally drive to Tallahassee for Marlins games or something.

  1. GBSimons - Jan 5, 2010 at 2:31 PM

    Why don’t they just call themselves the “Florida Marlins of Miami, Dade County and South Florida in General.”

  2. Jonathan L. - Jan 5, 2010 at 2:43 PM

    Moribund Miami Marlins move to more money-making municipality.

  3. Moses Green - Jan 5, 2010 at 2:47 PM

    This is a huge squander, they should call themselves the Miami Vice.

  4. scatterbrian - Jan 5, 2010 at 3:03 PM

    Alliterations are awesome.

  5. Mr. Furious - Jan 5, 2010 at 3:09 PM

    They could take the lead of the Angels (or, as I like to call them, The The Angels Angels) and attach themselves to a city in which they don’t actually reside in order to generate more revenue. “The Manhattan Marlins of Miami” has a nice ring to it.

  6. Dave - Jan 5, 2010 at 3:14 PM

    This also sets everything up perfectly! In 2012, to rebrand themselves with Miami, they will rename themselves the Gators. In 2014, with the recent expansion of the league, the Gators, similar to the Brewers in 98, will change from the NL to the AL. Then, in 2015, the Cubbies their 107 year losing streak by beating the Miami Gators in the World Series. It all makes sense now! Now where’s my hoverboard?

  7. hermitfool - Jan 5, 2010 at 3:25 PM

    The plural of Marlin is still Marlin.

  8. scatterbrian - Jan 5, 2010 at 4:55 PM

    I like it Dave, though we also need to have the World Series expanded to nine games (“Cubs Sweep Series In 5”). Also, someone needs to get cracking on those Jaws sequels so little Max Spielberg can direct number 19.

  9. Old Gator - Jan 5, 2010 at 10:25 PM

    GB, it’s been Miami-Dade County for some years now, ever since former unlamented Dade County mayor (as opposed to City of Miami mayor) Alex Penelas, sort of a pretty-boy Democrat whose career tanked when he opposed the Clinton justice department over ending the kidnapping of Elian Gonzalez by his marinated, convicted felon uncle and who is now a fulltime ambulance chaser or some such thing, decided to rename Dade County that way and the county commission, for reasons best known or perhaps no longer known only to themselves went along with it.
    Doesn’t matter what the Feesh call themselves. Thye leaping marlin is in a C-shape which probably stands for “Cheapskates.” Ayway, the Angels made sounding ridiculous fashionable again. As Craig’s former compadres in the world of jurisprudence might note, there is precedent, and precedent is what counts – especially the first time (or something like that).
    If they had moved to San Antonio as they threatened to do if they didn’t get a stadium – and as many of us, watching Loria deconstruct the payroll, wished they had – they would have called themselves the Sidewinders. Ergo, little David Samson, often mistaken for Herve Villechaize, might as well nickname himself the Pygmy Rattler now.
    Come to think of it, given their payroll, they might as well name the whole team the Pygmy Rattlers. Anyone who’s ever gone billfishing knows it ain’t cheap, so it’s hard to understand why the Feesh, with their Olympic championship parsimony, even keep the fish. As the proud owner of a baby pygmy rattler who only needs one “pinky” (newborn mouse) per week or so to keep going, I think the similarity between the low cost of a pet Sistrurus millarius and the economics of a Loria-owned baseball team would alone justify changin the team’s name.

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