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Stage managing McGwire's confession

Jan 12, 2010, 5:00 PM EDT

The New York Time’s Richard Sandomir has the backstory on how Mark McGwire’s confession came to be. In blog years this is very old — it came out last night for cryin’ out loud — but it’s definitely worth a read:

The one-day plan — coordinated over the past month by Ari Fleischer, a former White House press secretary who runs a crisis-communications company, and the St. Louis Cardinals, who recently hired McGwire as their batting coach — contrasts with last year’s roll-out of Alex Rodriguez’s steroid admission.

Given that George Bush’s former spokesman was involved, I have no idea how anyone can doubt McGwire’s candor and sincerity.

Save it. I’m kidding. Read the article. It’s actually pretty interesting.

  1. Dan Whitney - Jan 12, 2010 at 5:32 PM

    Thanks for the excellent late-afternoon reading as I’m waiting for the workday to end

  2. Michael - Jan 12, 2010 at 6:54 PM

    If one of the bullet points on the plan was “don’t let the sports media make this about them,” it failed big time.

  3. Home Lighting - Feb 3, 2010 at 6:29 PM

    This is a great site, I usually don’t comment on blogs but I felt the need to on this article. You have done a good job and I have a site I hope you would visit in return. Cheers!

  4. Cassandra Dyck - Feb 16, 2010 at 5:55 AM

    Are you kidding? I never thought about it from this perspective before. You really made me stop and think.

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