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Why McGwire couldn't win

Jan 18, 2010, 5:55 PM EDT

There isn’t much that can depress you more about the human condition than a group of P.R. professionals getting together and talking about their craft. For evidence of that I give you today’s Sports Business Daily feature on the McGwire p.r. strategy. Key points:

  • It’s bad to release big news via what is perceived to be a friendly, softball outfit, but it was good that McGwire’s P.R. people and agent already work with MLB Network and Costas;
  • It’s obvious McGwire believed what he was saying and it’s obvious that you shouldn’t say what you don’t believe because that’s just spin, but McGwire really screwed up in not telling people what they wanted to hear;
  • McGwire’s hour-long, one-on-one interview with Costas was a good idea so he could take all the time he needed to tell his story in his own words, but it was a bad idea because it was too short and didn’t give reporters the chance to ask the questions they wanted to hear McGwire answer.

If I’m ever involved in a scandal I’m going to tweet all of my statements. Can’t go wrong then.

  1. stargatebabe - Jan 18, 2010 at 7:27 PM

    It’s not up to McGwire to tell “people what THEY want to hear” – it’s up to him to say what HE wants to say!
    The media has massacred him enough – why should he give them more free shots?

  2. Wells - Jan 18, 2010 at 8:00 PM

    “If I’m ever involved in a scandal I’m going to tweet all of my statements. Can’t go wrong the”
    Not so sure Gilbert Arenas’s folks would agree.

  3. HammerinMac - Jan 18, 2010 at 8:13 PM

    The same media that put him and Sammie up on a pedestal is the same media that is trying to tear him down.

  4. dave - Jan 18, 2010 at 8:45 PM

    The media are scum, thanksgiving, 4th of July and Christmas we might get some ‘feel good’ stories, the rest of the time they are waiting to pounce, to see who they can tear apart next, lawyers have more credibility than sports writers, thats how little I think of sports writers. Its unfortunate for McGwire that there are no other stories out there, which means the baseball writers have nothing else to talk about. Its even more unfortunate that the Hall of Fame is decided by a bunch of petty minded hacks. The fact is that many of us may well have done the same as McGwire in his position, it’s easy to say we would never do that, but if many people around you are getting better stats,more money, more fame and more acclaim, it’s very tempting.

  5. Richard Dansky - Jan 18, 2010 at 9:58 PM

    They left out the most important bit:
    “Play for the Yankees”.

  6. Wouter - Jan 19, 2010 at 4:03 AM

    Yes, because, y’know, A-Rod for example, got off WAY easier than Ortiz.. Wait, what?
    You know what also helps if you don’t want to be given a hard time about the steroids accusations? Being a fringe player. Just ask Paul Byrd, Ron Villone, Jerry Hairston,..
    (And yes, I also know that Pettitte got off relatively easy as well. But let’s not pretend for one minute that the media is following any kind of consistency in all this, except perhaps a bias for those they consider ‘nice’ and ‘gritty’.)

  7. GBSimons - Jan 19, 2010 at 9:23 AM

    “lawyers have more credibility than sports writers”
    OUCH! That’s gotta hurt Craig, who gave up one credibility-lacking job for another that’s apparently even further down the food chain.
    That’s okay, we still love ya, Craig.

  8. Old Gator - Jan 19, 2010 at 10:09 AM

    With diminished credibility comes less pressure to be credible. It’s a trade-off, you know? And if Craig is still losing his hair after, say, six months of this, why, there’s always used care extended warranty sales, and if even that’s too much, he can go write news reports for Fox.

  9. Irwin Hoogheem - Jan 27, 2010 at 1:29 PM

    Hi buddy, your blog’s design is simple and clean and i like it. Your blog posts are superb. Please keep them coming. Greets!!!

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