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And you thought he was good before…

Feb 25, 2010, 6:10 PM EDT

Former Rocky Mountain News writer Jack Etkin has this unusual headline for us today on the InsideTheRockies blog:
Cousin’s death gives Tulowitzki added incentive for 2010
I’m going to assume this is Etkin’s own doing. Newspaper writers are rarely responsible for the headlines to their articles, but we bloggers tend to have to deal with those things ourselves. And I don’t think a professional headline writer would have gone with the above.
Because, yikes, this just isn’t a good headline. Added perspective? Maybe. Added incentive? I’d hate to think this is the next big market inefficiency. I’d rather not have to scan the obits before starting my projections each winter. And how long before Jeffrey Loria hires a hitman to start knocking off Marlins players’ cousins each spring?
And if losing a cousin provides added incentive, how about a sibling or a parent? Let’s hope it never materializes, but I can see Etkin’s breaking story already:
Tulo’s mom dies; MVP campaign on the way

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