Mar 24, 2010, 3:15 PM EDT
Yes, it’s commerce, but ESPN’s commercials often stand out on their own. The latest: Clay Buchholz, Nick Swisher and some dude sitting in a living room watching a ballgame. Buchholz and the dude start singing “Sweet Caroline” and then try to throw it to Swisher, who responds with a “no way, dude.” You can see it here. I’ll admit I chuckled. If they don’t run it into the ground and, instead, do lots of different ones including players of other teams I’ll consider it to be an enjoyable and inspired little campaign.
Still, it would have been better if Swisher had harangued the other two about just how stupid everyone singing “Sweet Caroline” is, followed by Buchholz going off on “Cotton Eyed Joe,” and the thing concluded with a knock-down, dragout fistfight that leaves both of them on the 60-day disabled list. Final shot: Tim Wakefield and Randy Winn laughing over their new full-time jobs.
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