May 6, 2010, 8:32 AM EDT
There was a lot of coverage of the Phoenix Suns’ decision to wear jerseys that said “Los Suns” on them as a protest against Arizona’s immigration law. The Diamondbacks have been doing that, and more, for years, however.
Back in 2007 the team began a concerted effort to attract the Hispanic fan base, entering into promotional partnerships with media
outlets such as Univision and La Voz and selling tickets at
Phoenix Ranch Market, which caters to Hispanic shoppers. They also installed new Spanish language signage around Chase Field, and made an effort to market the team under the name “Los Diamantes” because there wasn’t an easy and pithy Spanish translation for “Diamondbacks.”
Such things weren’t political statements. They were reflections of reality. A reality that more than a quarter of Maricopa County residents are Hispanic and that, despite the fact that overall attendance was in decline at Dbacks games, Hispanic attendance had held more or less steady. When a large portion of your fan base is also among your most loyal fans, you do that sort of thing.
It’s the sort of thing that everyone — both the supporters of the immigration law and those who would boycott the Diamondbacks — should maybe think about a bit.
- Report: MLB likely to adjust rules for plays at home and transfer catches 8
- Settling the Score: Friday’s results 17
- Giancarlo Stanton sends the Marlins to victory with a walk-off grand slam 21
- Jason Bartlett will retire after 10 years in the big leagues 10
- Pirates acquire Ike Davis in a trade with the Mets 47
- Hank Aaron is getting vile racist hate mail in retaliation for pointing out that racism still exists (248)
- “They Don’t Know Henry” (167)
- Doug Glanville’s story about being racially profiled at his own home (125)
- There is still a racial divide in baseball (112)
- And That Happened: Tuesday’s scores and highlights (96)