May 10, 2010, 4:45 PM EDT
As part of his “Media Power Rankings” column at SI.com Richard Deitsch followed up on the Twitter/MLB story from last month:
NBCSports.com baseball blogger Aaron Gleeman reported that Major League Baseball had cracked down on the Twitter usage of its MLB.com writers, ordering them to stop tweeting non-baseball topics. … SI.com confirmed independently that MLB.com writers were told by superiors to keep their social media musings to baseball only.
On Friday SI.com called MLB vice president of public relations Patrick Courtney to get clarification about what its writers can and cannot do on Twitter. Asked if MLB writers had been specifically asked not to tweet non-baseball related items or notes, Courtney said he was not aware of that, though he did note that MLB sent an email in April to all its non-playing employees outlining its social media policy.
Courtney said MLB encourages its writers to be individuals in the social media space and that the organization wants its writers to gain a following among fans. There is no arguing that MLB Advanced Media has been at the forefront of social media among sports entities …That’s why this chilling (my words) either directly or indirectly is disappointing. MLB should trust its writers, and the people who read them. Part of the fun of Twitter is learning about the personalities of those behind the 140 characters.
At the time MLB inexplicably reacted as if I was making the whole story up (before eventually softening their stance a bit), so I’m glad to see that Deitsch uncovered similar information from his sources. I also agree with him that a big part of my Twitter enjoyment comes from getting to know the personalities of people I follow beyond the persona that comes across in their day-to-day job, which is why MLB.com writers being “encouraged” to cease non-baseball posts was so disappointing.
- Both the Phillies and the Rangers did well in the Cole Hamels trade 52
- Rangers land ace left-hander Cole Hamels from Phillies 101
- Mets, Brewers call off reported Carlos Gomez trade 74
- Dodgers, Marlins, Braves trade involving Mat Latos “simply being held up by paperwork” 75
- The Tigers are going to “reboot;” plan to trade Price and Cespedes 74
- Why do managers wear uniforms anyway? 49
- And That Happened: Tuesday’s scores and highlights 51
- Astros “making a strong effort” for Phillies ace Cole Hamels 32
- The MLBPA is considering withholding cooperation with ESPN, Fox over Colin Cowherd’s comments (157)
- The Cubs are in discussions with the Phillies on Cole Hamels (146)
- Colin Cowherd wonders how baseball can be considered “complicated” if Dominicans can understand it (129)
- Major League Baseball rips Colin Cowherd in an official statement (123)
- Settling the Scores: Wednesday’s results (106)