May 18, 2010, 7:48 PM EDT
Fresh off their 27th World Series championship, Forbes magazine named the Yankees as the most valuable team brand in sports on Tuesday, according to the Associated Press.
According to Forbes, the Yankees brand is now worth $328 million (21 percent of their $1.6 billion total team value), supplanting English soccer team Manchester United’s value of $285 million (16 percent of their $1.835 billion value). Man U were ranked as the No. 1 brand in 2009.
The list is largely dominated by soccer teams, but as far as American pro sports franchises, you’ll also find the Cowboys (No. 4), the Red Sox (No. 8), the Mets (No. 9) and the Patriots (No. 10). You can view a slideshow of the entire top 10 on the Forbes website. My question? Where are the Long Island Ducks!?
- Today is the Sox’ annual Patriot’s Day game. It’s more significant now than ever. 11
- Boswell: “Harper may be the Nats’ seventh-best player” 52
- And That Happened: Sunday’s scores and highlights 71
- Boston Marathon heroes remembered with pregame ceremony at Fenway Park 10
- Benches clear in Pittsburgh after the Brewers’ Carlos Gomez bat flips a third-inning triple 179
- Hank Aaron is getting vile racist hate mail in retaliation for pointing out that racism still exists (249)
- Benches clear in Pittsburgh after the Brewers’ Carlos Gomez bat flips a third-inning triple (179)
- “They Don’t Know Henry” (167)
- Doug Glanville’s story about being racially profiled at his own home (127)
- There is still a racial divide in baseball (113)