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Forbes says Yanks are most valuable brand in sports

May 18, 2010, 7:48 PM EDT

Fresh off their 27th World Series championship, Forbes magazine named the Yankees as the most valuable team brand in sports on Tuesday, according to the Associated Press.

According to Forbes, the Yankees brand is now worth $328 million (21 percent of their $1.6 billion total team value), supplanting English soccer team Manchester United’s value of $285 million (16 percent of their $1.835 billion value). Man U were ranked as the No. 1 brand in 2009.

The list is largely dominated by soccer teams, but as far as American pro sports franchises, you’ll also find the Cowboys (No. 4), the Red Sox (No. 8), the Mets (No. 9) and the Patriots (No. 10). You can view a slideshow of the entire top 10 on the Forbes website. My question? Where are the Long Island Ducks!?

  1. letscheckthestatistics - May 19, 2010 at 1:08 AM

    That may be the case but it doesn’t hurt to be in the Largest, colossal media market in the union.

  2. Paul Gruenwald - May 19, 2010 at 7:48 AM

    Only to people in NY.

  3. Moses Green - May 19, 2010 at 9:22 AM

    I was listening to Bill Madden being interviewed by Mike Francesa the other day, he was out on tour promoting his new Steinbrenner bio. I believe he said that Steinbrenner’s initial cash investment in the team was $138,000.
    $1.6 billion total team value. $138,000 investment. How amazing is that? I guess he got into the right business at the right time.

  4. BC - May 19, 2010 at 9:32 AM

    How in God’s name are the Mets at #9???!?
    And where are the Hartford Whalers???!?!
    Forbes Magazine – Feh!

  5. Church of the Perpetually Outraged - May 19, 2010 at 12:14 PM

    And where are the Hartford Whalers???!?!

    Brodie: Breakfast, shmreakfast. Look at the score, for Christ’s sake. It’s only the second period and I’m up 12 to 2. Breakfasts come and go, Rene, but Hartford, “the Whale,” they only beat Vancouver once, maybe twice in a lifetime.

  6. Young Gopher - May 19, 2010 at 12:58 PM

    Beautiful, just beautiful. Thank you for that. What a great quote from one of the most quotable ever.
    “I love the smell of commerce in the morning.”

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