May 18, 2010, 7:48 PM EDT
Fresh off their 27th World Series championship, Forbes magazine named the Yankees as the most valuable team brand in sports on Tuesday, according to the Associated Press.
According to Forbes, the Yankees brand is now worth $328 million (21 percent of their $1.6 billion total team value), supplanting English soccer team Manchester United’s value of $285 million (16 percent of their $1.835 billion value). Man U were ranked as the No. 1 brand in 2009.
The list is largely dominated by soccer teams, but as far as American pro sports franchises, you’ll also find the Cowboys (No. 4), the Red Sox (No. 8), the Mets (No. 9) and the Patriots (No. 10). You can view a slideshow of the entire top 10 on the Forbes website. My question? Where are the Long Island Ducks!?
- The World Series ratings are low. So what? 60
- John Hart to be named Braves President of Baseball Operations 3
- No, Ned Yost didn’t “out-manage” Bruce Bochy. His players played better 69
- At least Hunter Strickland entertained us last night 35
- Royals even up World Series with 7-2 Game 2 victory 38
- Craig Kimbrel wins Trevor Hoffman Award; Greg Holland gets Mariano Rivera Award 9
- World Series, Game 2: Giants vs. Royals lineups 10
- HBT Daily: Are the Royals doomed, doomed, doomed? 11
- So, if you’re not a fan of the Royals or Giants, who ya got? (129)
- Erroneous Narrative Alert: no, the Giants are not a “gritty,” anti-stats organization (122)
- Pedro Martinez has some opinions about who the new “face of baseball” is (112)
- PANTY RAID! Homeland Security agents confiscate unlicensed Kansas City Royals underwear (109)
- The Royals asked a fan in Marlins gear to change his shirt last night. He refused. (86)