Jun 16, 2010, 10:19 AM EDT
No, we’re not changing the name again. It’s still HardballTalk. The only thing different is the look. About that:
People don’t like change. I get that. People especially don’t like change when it comes to the websites they frequent. I totally get that. Indeed, I’m fairly certain that every redesign in the history of the Internet has been met with “this sucks, you suck, I hate you and I want to die — no wait, I want you to die” or words to that effect. We expect that. But we also expect that once you get over the shock, you’ll come to like what we’ve done.
The first thing you noticed, obviously, is that you need to click through to read each post. Believe me, I understand that people don’t like this. Clicking is hard! OK, and it can be legitimately annoying. But we didn’t take this step lightly. We talked about it and thought hard about it, but ultimately a couple of considerations ruled:
1. Browsability. A lot of people like my long navel-gazing or legal posts. Some of you hate them. Some of you read “And That Happened.” Some of you don’t. By compacting things like this and by adding the “Top Posts” thing at the top, it will be easier to find what you want to read and skip what you don’t want. No, people don’t like clicking-through to posts, but they also don’t like scrolling down five miles either, and ultimately we want people reading more of our stuff, not less. Which leads us to the obvious:
2. Page views: We are men of action. Lies do not become us. In light of that, I’m not going to lie to you: we make our bones on page clicks, and the redesign will give us more.
I realize your first reaction to that will be to scoff or grouse, but we’ve been writing this blog for fourteen months now, and many if not most of you have been reading stuff from me, Aaron and the rest of us at other places for years. We’d like to think we’ve earned your trust in that time. Trust that we’re not going to barrage you with gimmicks, bait-and-switches, slide shows and other things simply to drive page views. When you click through on an article at HBT, we think you’re being rewarded with some pretty decent news and analysis, and we hope that makes it worth your while. Raising page views is no trick, if all you want to do is raise page views. We don’t think such a strategy makes sense, and think that this one change in that direction is worth the moderate initial annoyance you’re experiencing this morning.
And let’s not make any mistake: this is not a non-profit enterprise. People paying for your clicks allowed us to get this operation off the ground. They allowed me to quit the shyster business and write this blog. They allowed NBC to send me to the Winter Meetings and Spring Training and keep me, Aaron, Matthew, D.J., Drew and Bob in groceries, shelter and MLB.tv subscriptions. Sometimes you do what you gotta do with this stuff.
But I am confident that, in a very short period of time, you’ll get over this as you realize that there are more posts available at your fingertips with the redesign, as well as easier navigation to the other NBC Sports blogs, which you should really be reading anyway. There will be other new things integrated into the mix going forward, albeit less radical things. The redesign gives us the flexibility to do that.
But at the end of the day, I realize this is probably a bit jarring. Apologies. We’ll deal with it the only way we know how: pound out about eleventy-seven posts about baseball today and hope you like the results.
- And That Happened: Thursday’s scores and highlights 0
- Masahiro Tanaka diagnosed with partially-torn UCL in elbow 64
- Yadier Molina to miss 8-12 weeks with a torn thumb ligament 30
- Carlos Beltran placed on concussion disabled list after batting practice mishap 16
- Derek Jeter is the most popular MLB jersey this year 16
- And That Happened: Wednesday’s scores and highlights 52
- The Rockies “aren’t looking around very hard” for a trade of star shortstop Troy Tulowitzki 29
- Jury finds the Dodgers partially negligent, awards $18 million to Bryan Stow 48
- Shocker: the Red Sox publicly criticize A.J. Pierzynski after cutting him (188)
- John Lackey on Nelson Cruz: “Not even going to comment … I’ve got nothing to say about him” (143)
- The 2014 All-Star rosters have been announced (103)
- Giants broadcaster says Angel Hernandez “does not belong in the big leagues” (101)
- David Ortiz is not pleased that his name got pulled into the John Lackey-Nelson Cruz thing (99)