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It's high fashion: Introducing the 'BRayser'

Aug 19, 2010, 2:01 AM EDT

Everything is going right for the Tampa Bay Rays lately. They just completed an impressive sweep of the Texas Rangers, signed their top draft picks and are stocking up on some alleged pitching talent.

So why the need for a wardrobe gimmick? Because it’s pretty dang sweet, that’s why.

It’s called the “BRayser” — which in case you couldn’t figure it out, is what you get when you combine “Rays” and “Blazer.” I can only assume it’s an ode to Dodgeball’s “Blazer”, and it’s also mandatory dress for the team’s West Coast road trip that begins on Thursday in Oakland.

That’s B.J. Upton wearing his BRayser in the photo above.

Joe Maddon, who got in trouble earlier this season for wearing a hoodie, loves the look:

“They’re fabulous,” he said. “They met with everybody’s approval.” Local fashion designer Julia Alarcon did the creative work, with Rays TV man Todd Kalas coordinating the months-long project.

In 2008 it was Mohawks, last year it was hair dye, this year it’s the BRayser, all in the name of building team unity.

What will it be next year? Maddon glasses for everyone? Or perhaps matching championship rings?

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  1. Paper Lions - Aug 19, 2010 at 7:40 AM

    I assumed it was called a BRayzer in honor of their Japanese fans.

  2. BC - Aug 19, 2010 at 11:25 AM

    Man, he’s stylin. All he needs is some Colt 45 and the ladies will be all over him. (Works every time)

  3. scatterbrian - Aug 19, 2010 at 12:38 PM

    or there’s this:
    blazer |ˈblāzər|
    noun
    a lightweight jacket, typically solid-colored, often worn as part of a uniform by members of a club, sports team, or school.

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