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Quote of the Day: The Mets are PR geniuses

Sep 9, 2010, 12:30 PM EST

The Mets may not be good at baseball, but there so some things no other teams can do.

Gotta hand it to the Mets. It’s not as easy as it looks to take a team visit to wounded veterans and turn it into a PR disaster.

Emma Span, commenting on Knuckleheads-Don’t-Visit-Walter-Reed-Gate.

By the way, now is as good a time as any to put right an egregious wrong. Ms. Span wrote a fantastic book that came out this past spring called 90% of the Game is Half Mental. It’s a hilarious and quite moving account of Ms. Span’s fandom, her all-too-brief job covering the Yankees for The Village Voice and other assorted essays and observations about the game.

I got a review copy of the book and totally dropped the damn ball in actually, you know, reviewing it. But I loved it and you should definitely check it out. Span is smart and snarky and wise and pretty much makes many of the kinds of observations I like to make about baseball, except she does so with better humor, superior knowledge and stronger writing. So, yeah, there’s that.

You can order it here. You can follow Emma on Twitter at @emmaspan.  You’ll be happy you did.

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