Skip to content

There goes the neighborhood: Twins and Timberwolves fight over 2,800-square foot billboard

Oct 1, 2010, 12:45 PM EDT

Despite being next-door neighbors in downtown Minneapolis and having the same corporate sponsorship for their venues the Twins and Timberwolves are having a squabble over the size and placement of a new advertisement.
Target Center, which is home to the Timberwolves, is currently installing a 2,800-square foot billboard advertising local health care provider Sanford Health that is prominent in the Target Field skyline and visible from many of the seats in the Twins’ home.
With the billboard conveniently set to be fully installed in time for the Twins’ playoff opener Wednesday, team president Dave St. Peter called it “an ambush on the ballpark.” Here’s more from St. Peter:

While the Twins always understood an ambush on the ballpark was possible, the sheer size of the proposed signage is shocking. We feel particularly bad about how this signage dominates the new civic gathering place known as Target Plaza. Needless to say it’s disappointing considering the large private investment to create this dynamic celebration of public art, which was in essence a gift to the city of Minneapolis.

There’s some irony is getting upset about an advertisement ruining “the new civic gathering place known as Target Plaza” that is, in fact, a form of advertising (or at least corporate sponsorship) itself. It would be kind of like complaining about there being too many commercials during an infomercial. And make no mistake, there are plenty of prominent ads visible throughout the Twins’ still-beautiful ballpark.
Timberwolves president Chris Wright told David Brauer of MinnPost that he “would disagree with those characterizations” and has “the authority and the right to take advantage of a terrific development that occurred behind our building.”

  1. adam - Oct 1, 2010 at 12:54 PM

    “On April 26, 2005, the Twins and Hennepin County announced that a deal had been reached, in which the Twins would pay roughly 1/3 of the stadium’s cost ($125 million), with the rest being paid for by a 0.15% Hennepin County sales tax.”

    So 2/3 of the Twins “gift to the city” was paid for by citizens. That’s a crappy present.

  2. Kevin S. - Oct 1, 2010 at 1:05 PM

    Wait, what? The Twinkies are whining because the Timberwolves put an advertisement on the side of the Target Center, blocking the breathtakingly scenic view of… the Target Center?

  3. chase - Oct 1, 2010 at 1:09 PM

    I was watching the Padre’s game last night and had to chuckle! The team was owned by Ray Krock who owned McDonalds but on the walls of the stadium are advertisements for Jack in the Box!!

  4. superdesignerguy - Oct 1, 2010 at 1:32 PM

    Great advertisement… Now I know I will NEVER have anything to do with Sanford and their PIG adverisement. All I have to do is turn on a twins game to remember stay away from SANFORD the greedy PIG!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  5. vonsplats - Oct 1, 2010 at 1:33 PM

    They should Call nine whine whine and talk to someone who cares.

  6. ThatGuy - Oct 1, 2010 at 1:47 PM

    How dare they, how can they possibly think they can advertise there. Its not like the twins go putting huge signs in right center field advertising Mortenson Construction, Target and Delta airlines or something… oh wait…

  7. kander13 - Oct 1, 2010 at 1:52 PM

    Adam, it’s good to see that the loyal Nick Coleman readers have found a new area to complain about Target Field. If you live in Hennepin County, vote out the current council members that voted for the tax increase (3 cents on every $20).
    I don’t know how you can call it a “crappy present.” I’d hope you’re a baseball fan considering this site and that you’ve been to Target Field to understand what a wonderful place it is.
    The reality of the fact is that without Target Field, we’d be talking about what city the Twins would be moving to, or which teams would take Mauer in the displacement draft.
    Public money for a private team isn’t ideal, but that 3 cents on every $20 spent in the county saved the Minnesota Twins for their fans, and for the state of Minnesota.
    So the Wolves are going to put a big billboard up? Who cares, Block E is full of them.

  8. Gunner420 - Oct 1, 2010 at 5:48 PM

    I love the new ballpark! Stay out of Hennepin county if you don’t like it!

  9. adam - Oct 1, 2010 at 9:53 PM

    I’m not saying that building the stadium was a bad idea (I live in Texas so have no problem with the people voting to up their taxes to pay for it). All I’m saying is that the President of the Twins claimed the stadium was a “gift to the city”. Since the taxpayers, aka the city, paid for it, I think it’s laughable to call it a gift to them.

    If you disagree I say you go buy yourself a nice birthday present and say it’s from me.

  10. adam - Oct 1, 2010 at 10:00 PM

    I’m not saying that building the stadium was a bad idea (I live in Texas so have no problem with the people voting to up their taxes to pay for it). All I’m saying is that the President of the Twins claimed the stadium was a “gift to the city”. Since the taxpayers, aka the city, paid for it, I think it’s laughable to call it a gift to them.

    If you disagree I say you go buy yourself a nice birthday present and say it’s from me.

  11. Ditto65 - Oct 2, 2010 at 9:42 AM

    Adam, Adam, Adam. Logic does not go over well on HBT.

  12. jb - Oct 2, 2010 at 10:25 AM

    He is not saying that the stadium is a gift to the city… If you read, it specifically says Target Plaza. The plaza outside the stadium connecting it to the downtown area was paid for by the Twins and Target and wasn’t part of the original stadium plan.
    “We feel particularly bad about how this signage dominates the new civic gathering place known as Target Plaza. Needless to say it’s disappointing considering the large private investment to create this dynamic celebration of public art, which was in essence a gift to the city of Minneapolis.”

Leave Comment

You must be logged in to leave a comment. Not a member? Register now!

Featured video

Who's to blame for Cubs tarp fiasco?
Top 10 MLB Player Searches
  1. M. Cuddyer (3005)
  2. R. Castillo (2922)
  3. A. Garcia (2292)
  4. J. Werth (2278)
  5. M. Fiers (2257)
  1. W. Myers (2222)
  2. A. McCutchen (2213)
  3. C. Gonzalez (2169)
  4. K. Bryant (2161)
  5. Y. Molina (2073)