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The Dodgers are raising some ticket prices; lowering others

Oct 12, 2010, 3:07 PM EDT

The average price for a single game ticket at Dodger Stadium will go up 40 cents for 2011. The average price for a season ticket will go down 20 cents. Some seats will have large premiums placed on them. Others, discounts. It’s all rather convoluted, really.

My guess is that the convoluted nature of the pricing changes mean that, once everything is said and done, will effectively constitute an overall increase. If not, they’d announce a “freeze” or a price reduction or something in order to get PR bang for their buck. And an increase is fine, I guess. I’m not a big Frank McCourt fan, but he’s got a business to run, and if he can increase revenue without gutting the brand, go for it.

But it certainly would be hard to swallow a price increase given the state of the team right now. At least if they don’t do something to generate some excitement this winter. The Dodgers have always drawn. But there’s no law of nature making this inevitable. If it’s more Jamey Carroll-level “splashes” and Vicente Padilla extensions between now and February, people are going to be turned off.

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