Oct 25, 2010, 5:30 PM EDT
“There’s no question, this is the golden era for the sport and given the weak economy this may be the most remarkable year we ever had. Every economic option in our business is up this year. We’re at numbers nobody ever thought possible.”
— Bud Selig, commenting on the fact that baseball is likely to reach a record $7 billion in revenues this year.
This despite low national television ratings. Which, contrary to what anyone tells you, are not terribly important to baseball’s overall economic health. All politics is local they say, and the same goes for baseball television revenues. Add in the fact that baseball’s own cable network launched big, its own digital properties are booming and corporate sponsorship is way up, baseball is doing just fine, thank you.
Imagine what it could do if it could do what football does and get chronic gamblers to watch it religiously!
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