Oct 29, 2010, 4:36 PM EDT
CNBC’s Darren Rovell has a great story about newspaper vendors for the San Jose Mercury News selling cheer cards with stuff like “fear the beard” printed on them outside of AT&T Park. Which, unfortunately for the Mercury News, wasn’t the plan. The plan was for the cheer cards to be stuffed inside of newspapers, and have fans buy the papers. There’s some good detail in Rovell’s story about how the vendors were hustling, but this is the most interesting paragraph in the thing:
But it also has to be an indictment on the state of the newspaper business. Papers aren’t worth what they once were, so smart papers do things like The Mercury News did — do something creative that will get some attention. But even that couldn’t sell papers.
The newspapers are trying to sell customers a bundle of goods. The people only want one, narrow thing (in this case a “fear the beard” card). The market, such as it is, figured out what the people wanted and rewarded those who were specializing. It’s as if there’s a lesson to be learned here.
Well, a lesson that would apply more broadly without what was almost certainly fraud by the vendors, but there you are.
- And That Happened: Monday’s scores and highlights 93
- Monday’s White Sox/Orioles game postponed due to ongoing protests and violence in Baltimore 150
- Cardinals confirm Adam Wainwright is done for season with torn Achilles 20
- Source: Josh Hamilton rejected a trade to a National League team because he wanted to go back to Texas 51
- Deal done: Josh Hamilton traded to the Texas Rangers for cash considerations 56
- Pitchers batting is dumb and the DH should be universal 356
- And That Happened: Sunday’s scores and highlights 88
- Alex Rodriguez hits 659th career home run, now one shy of tying Willie Mays 60
- Pitchers batting is dumb and the DH should be universal (356)
- Comment of the Day: do not underestimate the seriousness of the anti-DH crowd (199)
- The early leaders in MLB’s “Franchise Four” thing have been announced (166)
- The Royals and White Sox had a benches-clearing fracas, five players ejected (163)
- Monday’s White Sox/Orioles game postponed due to ongoing protests and violence in Baltimore (150)