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One more trademark infringement lawsuit. This one filed by the, um, Brooklyn Dodgers?

Nov 1, 2010, 5:30 PM EDT

Brooklyn Dodgers cap

I said before that I understood the rationale behind the Rangers or the Phillies going after people for using their trademarks or copyrighted slogans and all of that.  But this one seems about 52 years and 3000 miles too late: the Dodgers are suing a Brooklyn hamburger vendor for using a script “Brooklyn” design in its logo that looks like the old Dodgers script.

The article talks about the legal and practical issues with this — the hamburger guy registered the trademark and, the Dodgers’ rights to “Brooklyn” appear to be limited to apparel sales and, you know, the team left New York over half a century ago. But the best part are the quotes from other local businessmen — and there are many of them — who use similar script “Brooklyns” in their logo:

“Oh, f— them! What do they have to do with Brooklyn?” said Lindi, 41. “They left Brooklyn years ago. We don’t let nobody push us around. Change our logo? Oh, fuhgeddaboudit. Tell them to come down here, we’ll straighten it all out.”
Wait, did the Daily News actually find a real person to say this, or did they file their story from Brooklyn central casting?

  1. RickyB - Nov 1, 2010 at 5:40 PM

    Love the fact the Daily News actually spelled it ‘fuhgeddaboudit’ in the quote. All kinds of awesome!

  2. bloodysock - Nov 1, 2010 at 6:11 PM

    It’s obvious. Frank McCourt needs money and he’s looking under every rock for some.

  3. solidzac - Nov 1, 2010 at 6:21 PM

    It might just be that they’re adopting an attitude they think they’re supposed to have, but there are people that really do talk like that, just like there are people who really do talk like they’re cowboys and old-timey good ol’ folk straight out of “Oh Brother, Where Art Thou,” – every Nascar driver and George W. Bush, for instance.

  4. Jonny 5 - Nov 1, 2010 at 7:21 PM

    LMAO!!! I love this article. It’s funny, but I would expect that exact reply from anyone in NYC and most of NJ. I wouldn’t have it any other way. F___ Them!!! It’s bad enough these guys had to hear their grandpops cry about when they’re team was ripped from them and shipped off to land far away and much less smelly. Give them the g__ __mned “B”, it’s all they got…

  5. Bob Timmermann - Nov 1, 2010 at 8:17 PM

    The Dodgers reasserted their trademarks rights to Brooklyn-related things in the mid-1980s.

    When Peter O’Malley owned the team. News Corp and Frank McCourt have just continued the practice. And no doubt, MLB has encouraged the activity also.

  6. phillysoulfan - Nov 2, 2010 at 8:32 AM

    In the case of the Phillies and Rangers, they (and MLB) invented the font that was used for their team name. You can not use it, period.

    In this case, did the Dodgers invent the script or is it something everyone can use? If the Dodgers invented it, doesn’t matter when as long as they keep renewing the patent, you can’t use it. If it’s a regular old font, the Dodgers can go fuck themselves.

  7. Jonny 5 - Nov 2, 2010 at 9:29 AM

    It’s ridiculous. The Boston B and Brooklyn B are identicle besides the little triangle added to the Brooklyn B. It’s obviously just a popular script used at the time. You can’t be such an A-hole about this unless you’re Frank McCourt.

  8. Bob Timmermann - Nov 2, 2010 at 2:37 PM

    It’s not the “B” on the cap is in question, but rather the spelling out of “Brooklyn” in the same style as “Dodgers.”
    And the Dodgers have trademarked that.

    And despite, the esteemed Jonny5’s insightful, noninflammatory remarks about Frank McCourt, the Dodgers have been protecting the “Brooklyn Dodgers” trademark since the O’Malley Era.

    But why worry about the truth when you can just make a stupid joke?

  9. Bob Timmermann - Nov 3, 2010 at 8:28 PM

    The trademark infringement suit was actually filed by MLB, not the Dodgers.

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