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The Mets slash ticket prices

Nov 4, 2010, 8:58 AM EDT

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Mets attendance went way down in 2010, and the team has reacted: they’ve lowered ticket prices.  Season tickets are a flat 10% off. Given how many categories of tickets any given ballpark has it’s complicated beyond that — big cuts for some categories of seats, slight increases for others — but the team says that prices are going down 14% on average.

This is all Byzantine stuff to me — I don’t know the difference between a “Promenade Reserve,” a “Promenade Reserve Infield” and a “Promenade Reserve Infield Select Extra Crispy” —  but you have to applaud the Mets for understanding that, if you want to get more butts in the seats for a team that isn’t all that hot, you have to lower the prices.

I think the most interesting thing about this is that Dave Howard, the Mets’ Executive Vice President for Business Operations, held a conference call exclusively for Mets bloggers yesterday to answer questions and address concerns about the price changes. You can read a writeup of this by Caryn Rose (a/k/a Metsgrrl) here.  That’s smart outreach to go beyond merely answering questions of the newspapers.  After all: the newspaper guys will report your press release pretty straight up. Bloggers are often season ticket holders too, however, and if they think they’re getting played, they’ll not hesitate to go after you. Transparency is essential when it comes to this sort of thing.

Oh, Caryn also has a list of the perks that season ticket holders who renew early will get (it’s at the end of her post of the Howard call).  Not a bad list. I’d totally love to bring out the lineup card to the umpires one day. If a Mets season ticket holder was doing this last Opening Day you can bet that they would have changed it so Mike Jacobs wouldn’t be batting cleanup.


  1. sdelmonte - Nov 4, 2010 at 9:07 AM

    I love this. At least for one day, the Mets get it. It doesn’t mean the team they field will be good, or that Alderson will really have the power to reshape the Mets going forward. But today, I can consider the possibility that next summer, when the weather is just right and the mood strikes me, I will be able to go to an extra ballgame.

  2. Kevin S. - Nov 4, 2010 at 9:10 AM

    You have to applaud the Mets for finally figuring out basic Econ 101 concepts? Bull and shit. It’s the same sort of revenue-maximizing move that teams should always be making – this one just so happens to benefit the consumer.

    • IdahoMariner - Nov 4, 2010 at 4:30 PM

      you have to applaud it, since it’s clear that so few of them get it. Wish the Mariners would do this.

  3. mattjg - Nov 4, 2010 at 9:27 AM

    Turning to an economic model with which he was familiar, Wilpon originally planned to increase attendance by giving away tickets for free so long as the buyer convinced someone else to sign up for tickets who would also get those for free assuming they signed someone else up to buy tickets…

  4. willmose - Nov 4, 2010 at 9:39 AM

    Even will the reductions, the Mets are asking their fans to overpay so they can overpay their players.

  5. Jonny 5 - Nov 4, 2010 at 9:58 AM

    Caryn Rose is having trouble coming to terms with the fact that she secretly has a crush on the Philly Phanatic. True story.

  6. BC - Nov 4, 2010 at 12:26 PM

    Of course this is predicated on the business model that says if the Mets are any good next year, they’ll draw 10 percent more fans.

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