Feb 1, 2011, 8:49 AM EDT
In the wake of Rob Neyer’s announcement that he’s leaving ESPN yesterday, I’ve encountered a good dozen or more people on Twitter, on various message boards and in comments sections saying something to the effect of “I used to read Neyer all the time, but since he’s been behind a paywall, I haven’t read him in years.”
Which is crazy, because Rob’s time behind ESPN’s Insider paywall was relatively brief and ended years ago. His blog went behind the paywall in 2004. It was out and free again no later than 2007 and may have been out as earlier. It’s been free ever since.
There are an increasing number of media outlets looking to put sports content behind paywalls these days. Newsday has done it for a good year or more. The Dallas Morning News will be doing it soon. That’s their prerogative, of course, and I wish them well. But they should look at the Neyer example and realize that once you go pay, people move on and it’s very, very hard to get them back.
Neyer’s brand was ultimately too strong to kill, but I don’t think that applies to everyone. There are just too many choices out there.
UPDATE: Paywalls kill, yo.
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- And That Happened: Wednesday’s scores and highlights 75
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- Giants win protest, will complete rain-halted game at Wrigley Field on Thursday afternoon 46
- Royals might actually know what they are doing 33
- Curt Schilling reveals that he was diagnosed with mouth cancer, blames smokeless tobacco 72
- Clown shoes in Chicago: the Cubs grounds crew couldn’t get the tarp on the field 59
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