Feb 1, 2011, 8:49 AM EST
In the wake of Rob Neyer’s announcement that he’s leaving ESPN yesterday, I’ve encountered a good dozen or more people on Twitter, on various message boards and in comments sections saying something to the effect of “I used to read Neyer all the time, but since he’s been behind a paywall, I haven’t read him in years.”
Which is crazy, because Rob’s time behind ESPN’s Insider paywall was relatively brief and ended years ago. His blog went behind the paywall in 2004. It was out and free again no later than 2007 and may have been out as earlier. It’s been free ever since.
There are an increasing number of media outlets looking to put sports content behind paywalls these days. Newsday has done it for a good year or more. The Dallas Morning News will be doing it soon. That’s their prerogative, of course, and I wish them well. But they should look at the Neyer example and realize that once you go pay, people move on and it’s very, very hard to get them back.
Neyer’s brand was ultimately too strong to kill, but I don’t think that applies to everyone. There are just too many choices out there.
UPDATE: Paywalls kill, yo.
- Suspending Josh Hamilton for a year would be obscene 40
- Report: MLB panel split on rehab for Josh Hamilton; one-year suspension is in play 19
- Joc Pederson goes 2-for-2 in Cactus League debut 4
- Braves scratch Mike Minor from start with more shoulder problems 2
- Daniel Murphy on Billy Bean: “I do disagree with the fact that Billy is a homosexual” 359
- Blue Jays sign Dayan Viciedo to a minor league deal 8
- Chris Sale will be sidelined for three weeks with foot fracture 11
- Aramis Ramirez says 2015 will be his last year 33
- Daniel Murphy on Billy Bean: “I do disagree with the fact that Billy is a homosexual” (359)
- If addiction is an illness — and it is — Josh Hamilton shouldn’t be suspended (307)
- Curt Schilling lowers the boom on some men tweeting threats against his daughter (137)
- John Baker, Jeremy Brown, coal mines and class (80)
- Billy Bean responds to Daniel Murphy’s comments (76)