Feb 1, 2011, 8:49 AM EDT
In the wake of Rob Neyer’s announcement that he’s leaving ESPN yesterday, I’ve encountered a good dozen or more people on Twitter, on various message boards and in comments sections saying something to the effect of “I used to read Neyer all the time, but since he’s been behind a paywall, I haven’t read him in years.”
Which is crazy, because Rob’s time behind ESPN’s Insider paywall was relatively brief and ended years ago. His blog went behind the paywall in 2004. It was out and free again no later than 2007 and may have been out as earlier. It’s been free ever since.
There are an increasing number of media outlets looking to put sports content behind paywalls these days. Newsday has done it for a good year or more. The Dallas Morning News will be doing it soon. That’s their prerogative, of course, and I wish them well. But they should look at the Neyer example and realize that once you go pay, people move on and it’s very, very hard to get them back.
Neyer’s brand was ultimately too strong to kill, but I don’t think that applies to everyone. There are just too many choices out there.
UPDATE: Paywalls kill, yo.
- Breaking: Cardinals fire their scouting director, likely due to the Astros hacking scandal 50
- Bryce Harper is naked in ESPN’s “Body Issue” 54
- Today is the day: Marlins ace Jose Fernandez returns from Tommy John surgery 4
- A-Rod, the Yankees and the union in talks to direct his $6 million home run bonus to charity 29
- And That Happened: Wednesday’s scores and highlights 51
- Video: Joey Butler breaks up Carlos Carrasco’s no-hitter with two outs in the ninth inning 12
- Bill Stoneman taking over as Angels’ interim GM 17
- Jerry Dipoto loses power struggle with Mike Scioscia, steps down as Angels general manager 39
- With the same-sex marriage decision, the San Francisco Giants get another big win (276)
- Settling the Scores: Sunday’s results (99)
- Report: Jerry Dipoto “definitely out” as Angels GM (77)
- What Yasiel Puig being a pain in the butt means. And what it doesn’t mean. (77)
- There was a super ump show in Chicago yesterday (75)