Feb 1, 2011, 8:49 AM EDT
In the wake of Rob Neyer’s announcement that he’s leaving ESPN yesterday, I’ve encountered a good dozen or more people on Twitter, on various message boards and in comments sections saying something to the effect of “I used to read Neyer all the time, but since he’s been behind a paywall, I haven’t read him in years.”
Which is crazy, because Rob’s time behind ESPN’s Insider paywall was relatively brief and ended years ago. His blog went behind the paywall in 2004. It was out and free again no later than 2007 and may have been out as earlier. It’s been free ever since.
There are an increasing number of media outlets looking to put sports content behind paywalls these days. Newsday has done it for a good year or more. The Dallas Morning News will be doing it soon. That’s their prerogative, of course, and I wish them well. But they should look at the Neyer example and realize that once you go pay, people move on and it’s very, very hard to get them back.
Neyer’s brand was ultimately too strong to kill, but I don’t think that applies to everyone. There are just too many choices out there.
UPDATE: Paywalls kill, yo.
- And That Happened: Monday’s scores and highlights 93
- Monday’s White Sox/Orioles game postponed due to ongoing protests and violence in Baltimore 150
- Cardinals confirm Adam Wainwright is done for season with torn Achilles 20
- Source: Josh Hamilton rejected a trade to a National League team because he wanted to go back to Texas 51
- Deal done: Josh Hamilton traded to the Texas Rangers for cash considerations 56
- Pitchers batting is dumb and the DH should be universal 356
- And That Happened: Sunday’s scores and highlights 88
- Alex Rodriguez hits 659th career home run, now one shy of tying Willie Mays 60
- Pitchers batting is dumb and the DH should be universal (356)
- Comment of the Day: do not underestimate the seriousness of the anti-DH crowd (199)
- The early leaders in MLB’s “Franchise Four” thing have been announced (166)
- The Royals and White Sox had a benches-clearing fracas, five players ejected (163)
- Monday’s White Sox/Orioles game postponed due to ongoing protests and violence in Baltimore (150)