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Great Moments in Cubs Marketing

Feb 23, 2011, 5:50 AM EDT

Derek Jeter smiling

You know, I have to think that it’s somewhat demoralizing for Cubs fans that the team has decided to put Derek Jeter on billboards advertising single-game ticket sales.

Yeah, Castro is on there too, but if they really felt it necessary to put a second player on the sign it’s not like there aren’t other players on the Cubs about whom people can get excited. Carlos Marmol is pretty fun to watch. Geovany Soto may very well be a part of the next good Cubs team.  Did they really need to go with Jeter?

Jeez, thinking back to the dark days of 1988, I don’t think even TBS used the Braves’ opponents to promo upcoming games.  It was all “tune in Friday to watch Dion James and the Braves!”  Well, they may have mentioned Dale Murphy once or twice two.  And the occasional Rick Mahler shout-out. All I know is that they sure as hell didn’t put Darryl Strawberry in the ads.

Weak, Cubs. Weak.

  1. Panda Claus - Feb 23, 2011 at 7:58 AM

    Marketing department declares “Pinstripes is pinstripes!”, while secretly hoping that Cubs fans don’t notice the ones on Jeter are the wrong shade of blue.

  2. donniebb23 - Feb 23, 2011 at 9:05 AM

    The yanks do play the cubbies in Chicago this summer… maybe that has something to do with it?

  3. Jonny 5 - Feb 23, 2011 at 9:10 AM

    They just bought a stock photo for the ad. They typed in “posterboy for baseball” and went with it.

  4. shawon0meter - Feb 23, 2011 at 9:20 AM

    The Yankees going to Wrigley is a pretty big deal. And I think part of the trick is that you can guarantee yourself Yankees tickets by buying a larger package. Good luck getting single game tickets to that game the day they go on sale.

    • Alex K - Feb 23, 2011 at 9:50 AM

      DING DING DING!!!!

    • bigharold - Feb 23, 2011 at 4:46 PM

      Maybe they put Jeter’s picture up there because he hit his one and only grand slam against the Cubs at Yankee stadium June 18th 2005. It was my son’s first game was, he was three. Of course he was cooked by the 3rd inning so we left and were on the parkway going home when he hit it. He’s lucky I didn’t make him walk the rest of the way home, the little weasel.

      Getting tickets to that game will be a breeze. As long as you have the price of a decent flatpanel TV to spend on them.

  5. yankeesfanlen - Feb 23, 2011 at 9:56 AM

    Did Beep-beep buy Chicago too?

    • Utley's Hair - Feb 23, 2011 at 12:22 PM

      He’s building a mansion there, with a guest house for when Pugsley Steinbrenner wants to play.

      • hep3 - Feb 23, 2011 at 3:40 PM

        I like the Pugsley reference, but the Shyster’s “Hankenstein” is a good one, too.

      • Utley's Hair - Feb 23, 2011 at 3:50 PM

        I just hope he keeps flapping his gums enough for us to get a true feeling of the sheer number of none-too-flattering nicknames for the Hankee.

  6. larryhockett - Feb 23, 2011 at 10:21 AM

    “You know, if Jeter would concentrate more on baseball rather than getting his picture on billboards in Chicago . . . ” – H. Steinbrenner.

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