Mar 15, 2011, 11:02 AM EDT
And now, my nominee for “ballpark configuration change that no one would have ever noticed even if they had never issued a press release about it:”
The Nationals let media members know a few minutes ago that the ballpark’s capacity this season will be 41,506. That’s down from the 41,888 fans it held at its opening, though the park had been reduced to 41,546 by last season. A Nationals spokesman said in an e-mail the decrease was “due to the removal of a few seats and an adjustment to the suite manifest.”
There was a series with the Red Sox in 2009 during which the Nats drew more than 41,506 for three games. Otherwise, they’ve never drawn more in that joint, not even when the Philly faithful invade.
I don’t know what they’re moving around that’s costing them the seats, but I’ve always thought that teams that don’t draw consistently should mess around a bit to see if there aren’t better things that can be done with the space. The Indians carved out part of their home run deck in left field last year to put a little special seating area for bloggers and social media people. There are probably a bunch of other things that could done.
Here’s a free idea: a couch section. Take a couple of rows that will never be used while a given team fails to draw and replace some seats with a few couches or easy chairs or something. Set up a flat screen TV nearby (these seats are probably far from the action) and institute some special service like trained monkeys bringing beers (like actual monkeys). You and a couple of buddies would pay a couple hundred bucks for that, wouldn’t you? Multiply that out by 81 games, subtract the cost of the couches and the monkeys, and it’s like printing money.
No, I never studied marketing. Why do you ask?
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