Mar 21, 2011, 11:00 AM EDT
On Thursday, GQ opined that that Philly fans are the worst sports fans in America. Today a market research firm released its annual Sports Loyalty Index and named Phillies fans the most loyal in the game:
The survey, conducted by market research firm Brand Keys, a company focused on customer and brand loyalty metrics, interviewed 250 fans in each relevant market across the pro sports landscape with an eye on gauging the relationships fostered between teams and fans that takes into account a variety of factors (tickets sales, merchandise, as well as tradition and history in each market).
Brand Keys President Robert Passikoff said in an interview with Bloomberg, “With the Phillies, every game seems to count to the whole team. They seem to take it more personally.”
I assume that the pre-2008 data has finally fallen off, allowing the Phillies to pass the Yankees and Sox.
- Kris Medlen leaves game with right forearm strain 17
- Cardinals sign Cuban middle infielder Aledmys Diaz to a four-year major league contract 60
- Cardinals and Matt Carpenter agree to a six-year, $52 million extension 12
- Jet Blue Park is absolutely incredible 59
- Gary Nolan one of many careers saved by Dr. Frank Jobe 17
- Ian Kinsler hopes Rangers go 0-162, calls GM a “sleazeball” (132)
- Albert Pujols was insulted when someone asked him if he can put up Mike Trout numbers (103)
- The politics of “The Cardinal Way” (67)
- Brandon Phillips: “How the [expletive] am I declining?” (61)
- Reporter calls Ian Kinsler as self-absorbed as A-Rod (60)