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Market research firm names Phillies fans the most loyal in baseball

Mar 21, 2011, 11:00 AM EDT


On Thursday, GQ opined that that Philly fans are the worst sports fans in America. Today a market research firm released its annual Sports Loyalty Index and named Phillies fans the most loyal in the game:

The survey, conducted by market research firm Brand Keys, a company focused on customer and brand loyalty metrics, interviewed 250 fans in each relevant market across the pro sports landscape with an eye on gauging the relationships fostered between teams and fans that takes into account a variety of factors (tickets sales, merchandise, as well as tradition and history in each market).

Brand Keys President Robert Passikoff said in an interview with Bloomberg, “With the Phillies, every game seems to count to the whole team. They seem to take it more personally.”

I assume that the pre-2008 data has finally fallen off, allowing the Phillies to pass the Yankees and Sox.

  1. sportsdrenched - Mar 21, 2011 at 11:04 AM

    I can see Cardinal Fans tripping over themselves to comment on this.

    • spudchukar - Mar 21, 2011 at 11:12 AM

      We probably received significant demerits for applauding other teams good plays, and general lack of boisterous booing.

      • sportsdrenched - Mar 21, 2011 at 11:14 AM

        You forgot running onto the field, and using vomit for assualt.

      • drunkenhooliganism - Mar 21, 2011 at 11:38 AM

        awwhhhh you don’t boo. How cute.

      • Utley's Hair - Mar 21, 2011 at 11:45 AM

        Nope…never. As a matter of fact, he had to look up how to spell “boo” in the dictionary, which just tells you he knows NOTHING at all about booing.

      • Jonny 5 - Mar 21, 2011 at 11:51 AM

        uhh, guys having the douchiest fans isn’t a good runner up to the most loyal fans. You suck face it! lol!!

  2. xnumberoneson - Mar 21, 2011 at 11:05 AM

    Right, because when you want to measure fan loyalty, you study a team that’s won its division 4 years in a row. People forget that as recently as 2006, fans at Phillies games would break out into “E-A-G-L-E-S” chants.

    • papasadappa831 - Mar 21, 2011 at 11:41 AM

      I remember going down to watch mets-philles games and it was she stadium south…ahhh the good old days.

    • kellyb9 - Mar 21, 2011 at 12:42 PM

      It has nothing to do with fan loyality. It has to do with an orgnaization’s commitment to winning. If you put a good product out there, the fans will come out and support it. If people aren’t showing up to the games, most of the time – it’s the organizations fault.

  3. macjacmccoy - Mar 21, 2011 at 11:40 AM

    “I assume that the pre-2008 data has finally fallen off, allowing the Phillies to pass the Yankees and Sox.”

    You cant help yourself from taking a shot can you. Phillies fans were loyal before they won the world series. Yes they have gotten more attention sense but I think it has more to do with ownership and the front office finally making a commit to winning and spending the money to do so. Dont forget a few years ago the Phillies were claiming they were in a small market as an excuse not to spend. Just recently they have decided to stop making excuse and it has effected the relationship with the fans in a positive way.

    • Craig Calcaterra - Mar 21, 2011 at 11:47 AM

      It may be a shot, but it’s not an unfounded one. Look at the Phillies year-by-year attendance for the past decade or two. It’s the pattern of a lot of teams — big crowds when the team wins, not so big when the team doesn’t win.

      That doesn’t make Phillies fans bad (indeed, fans of my team, the Braves are way worse because they don’t even show when the team wins anymore), but it doesn’t strike me as the pinnacle of loyalty. Loyalty means that you show up no matter what. There are teams — Dodgers, Cardinals, Yankees, Red Sox, Cubs and Brewers come to mind — who have far less varying degrees of enthusiasm at the gate.

      • Matthew Flint - Mar 21, 2011 at 12:22 PM

        Yeah, Craig, but I don’t think you can directly tie loyalty to showing up. I watched every game I could since I was a kid but only spent money to watch a loser when I was in high school and needed a place to drink without getting hassled by the police. The Vet provided that haven. Anyway, people cared just as much then as they do now, they are just willing to seperate with cash easier now that the show will be enjoyable.

      • professor59 - Mar 21, 2011 at 5:53 PM

        Really? The Dodgers fans? Must not have been counting in the 1st or 9th innings. It’s a ghost town!

      • schmedley69 - Mar 21, 2011 at 8:12 PM

        There are a lot of factors that go into the whole loyalty thing. Take the Red Sox for instance. They play in a great ballpark and are pretty much always competitive. How can you not be loyal to that? Orioles fans used to be considered loyal, but a decade plus of last place finishes has taken it’s toll, and now Camden Yards is a ghost town. The Phillies used to play in a toilet bowl and finished last just about every year from the mid-80’s to the late 90’s, so it’s no surprise that attendance has spiked now that they field a winner and play in a nice ballpark. It would be interesting to see the attendance for the Red Sox and Cardinals if they went through a stretch of decade-plus last place finishes. That’s why Cubs fans get my vote as the most loyal. Sure, the ballpark plays a big role, but to support a perennial loser like that is pretty impressive.

  4. apbaguy - Mar 21, 2011 at 11:56 AM

    We don’t worry about fan loyalty surveys in Oakland. We just ask him if he’s still loyal.

    • kellyb9 - Mar 21, 2011 at 12:46 PM

      Well, we’ve got so much fan support in Philly, we can use our AL team back. We’ll even pay to move the one fan.

  5. thefalcon123 - Mar 21, 2011 at 11:58 AM

    What utter nonsense.

    The Phillies record and attendance rank since 2000:

    2000: 65-97 (13 of 16 in attendance)
    2001: 86-86 (14th)
    2002: 80-81 (14th)
    2003: 86-76 (10th)
    2004: 86-76 (2nd) (New Ballpark!)
    2005: 88-74 (9th)
    2006: 85-77 (7th)
    2007: 89-73 (6th)
    2008: 92-70 (4th)
    2009: 93-69 (2nd)
    2010: 97-65 (1st)

    They become “loyal” when the team became good.

    • JBerardi - Mar 21, 2011 at 12:22 PM

      You know which other teams reflect that pattern? All of them. Well, do you want to watch a winner, or do you want to watch second-division shit?

      • thefalcon123 - Mar 21, 2011 at 2:19 PM

        Oh God, you’re actually going to make me do this aren’t you! Here we go with the Cards and Cubs

        Cards from 1990 to Present Day (they were pretty good all of the 00’s, so we need to start earlier. NL attendance rank in ()
        1990: 70-72 (3rd)
        1991: 84-78 (3rd)
        1992: 83-79 (3rd)
        1993: 87-75 (6th)
        1994: 53-61 (5th)
        1995: 62-81 (7th)
        1996: 88-74 (4th)
        1997: 73-89 (4th)
        1998: 83-79 (4th)
        1999: 75-86 (3rd)
        In the oughts, they ranked 1st, 4th, 3rd, 4th, 6th, 2nd, 2nd, 3rd, 3rd, 3rd

        I’m sure we’d find similar results with the Cubs too. That team hasn’t had anything to look forward to in before the Depression and they also seem to have a pretty filled out stadium. And those are just the first ones that come to mind.

        So, never ONCE below middle of the pack. Even in their darkest days.

      • paperlions - Mar 21, 2011 at 2:22 PM

        Gee, let’s test this data free contention:

        How did this team do over the same time span?

        2000: 95-67 (1st out of 16 in attendance)
        2001: 93-69 (3rd)
        2002: 97-65 (4th)
        2003: 85-77 (4th)
        2004: 105-57 (5th)
        2005: 100-62 (2nd)
        2006: 83-78 (3rd – New Stadium)
        2007: 78-84 (3rd)
        2008: 86-76 (3rd)
        2009: 91-71 (3rd)
        2010: 86-76 (3rd)

        Seems to be a similar level of support whether they are winning 78 games or 105 (attendance was over 3,000,000 every year but 2002 and hasn’t been below 3.3MM since 2004).

        As constructed, they are presenting the bandwagon index and nothing about loyalty.

    • Jonny 5 - Mar 21, 2011 at 12:28 PM

      It’s not utter nonsense. They are “Now” the most loyal fans. And all the others just suck now. It’s Ok.

      • thefalcon123 - Mar 21, 2011 at 5:03 PM

        Man #1 “My wife is very loyal!”
        Man #2 “Oh, she’s never cheated on you”
        Man #1: “Oh, no! See, you used to cheat on me all the time, but she hasn’t this year”.
        Man #2: “Wait….how is that loyal?”

      • Utley's Hair - Mar 21, 2011 at 5:27 PM

        Man 2 used to cheat on Man 1 all the time? What a d!ck!!!!!

  6. spudchukar - Mar 21, 2011 at 1:46 PM

    When commenting on Philadelphia Phans, one must keep one thing in mind. This whole winning thing is new to them, so it is probably unfair to judge them too harshly. Nouveau Riche, you know.

    • Utley's Hair - Mar 21, 2011 at 2:10 PM

      Did you give back JC’s porsche yet?

    • Jonny 5 - Mar 21, 2011 at 2:13 PM

      LOL!!! Good one potato bird, good one.

    • schmedley69 - Mar 21, 2011 at 8:03 PM

      Great point, spud. The Phillies have been around for 130 years have had 2 eras of sustained success (the late 70’s – ealry 80’s era, and this current era), so excuse us if we get carried away a little bit. Plus, for a 30-year stretch we played in a toilet bowl for a stadium, and now we finally have a real ballpark. It’s not like we’ve been the Red Sox all of these years, playing in a classic ballpark and always fielding a winner.

  7. babyjesus69 - Mar 21, 2011 at 4:33 PM

    Being number one in PASSION is one thing. Being number one in IGNORANCE is another

  8. hateradeonrocks - Mar 22, 2011 at 1:16 PM

    stupid cheap shot by one of the 5 die-hard braves fans. first off there is no fan base in the world that goes to the ball park when their team sucks (or in the case of braves fans great, good, okay, or anything). However when the Phillies started to show they were willing to spend money and get some talented players on the field worth seeing fans went and stayed at the ball park. “most loyal” is obviously subjective but phillies fans love their team and aren’t yankees fans after a 3 game losing streak like some other fans *cough* southern fans *cough*

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