Apr 27, 2011, 9:11 AM EDT
P.R. professionals like to use the term “optics” to refer to how things look (as opposed to what is really going on). You could have just given $100,000 to an orphanage, but if you are seen berating your assistant for sloppy writing on the big oversized check that will be paraded before the media, those are “bad optics.”
Maybe that’s all superficial stuff. But sometimes the optics of a given situation tell some fundamental truth about that situation. And while I’m not a P.R. professional, I do wonder if Frank McCourt has thought through the optics of this day. A day on which (a) he’ll be in New York meeting with MLB executives to plead his case about keeping control of the Dodgers; while (b) the new man in control of the Dodgers, Tom Schieffer, will hold a press conference in Los Angeles where he’ll no doubt talk about how deeply he cares about restoring the Dodgers to financial sanity.
Is there no one in Frank McCourt’s circle of advisors who told him that it may be a good idea for him to be seen showing an equal amount of concern for the Dodgers on this day, at least publicly, and then going to New York next week in order to restore his personal control over the team?
Because when the narrative of his reign in Los Angeles is “the man ran the team into the ground while extracting a hundred million bucks or more from it for his own personal use,” looking like a bit more of a team player seems important.
- Monday’s White Sox/Orioles game postponed due to ongoing protests and violence in Baltimore 0
- Cardinals confirm Adam Wainwright is done for season with torn Achilles 5
- Source: Josh Hamilton rejected a trade to a National League team because he wanted to go back to Texas 24
- Deal done: Josh Hamilton traded to the Texas Rangers for cash considerations 29
- Pitchers batting is dumb and the DH should be universal 349
- And That Happened: Sunday’s scores and highlights 88
- Alex Rodriguez hits 659th career home run, now one shy of tying Willie Mays 60
- Max Scherzer doubtful for next start due to thumb injury 5
- Pitchers batting is dumb and the DH should be universal (349)
- Comment of the Day: do not underestimate the seriousness of the anti-DH crowd (183)
- The early leaders in MLB’s “Franchise Four” thing have been announced (166)
- The Royals and White Sox had a benches-clearing fracas, five players ejected (161)
- Protesters converge on Oriole Park at Camden Yards (149)