Apr 27, 2011, 9:11 AM EDT
P.R. professionals like to use the term “optics” to refer to how things look (as opposed to what is really going on). You could have just given $100,000 to an orphanage, but if you are seen berating your assistant for sloppy writing on the big oversized check that will be paraded before the media, those are “bad optics.”
Maybe that’s all superficial stuff. But sometimes the optics of a given situation tell some fundamental truth about that situation. And while I’m not a P.R. professional, I do wonder if Frank McCourt has thought through the optics of this day. A day on which (a) he’ll be in New York meeting with MLB executives to plead his case about keeping control of the Dodgers; while (b) the new man in control of the Dodgers, Tom Schieffer, will hold a press conference in Los Angeles where he’ll no doubt talk about how deeply he cares about restoring the Dodgers to financial sanity.
Is there no one in Frank McCourt’s circle of advisors who told him that it may be a good idea for him to be seen showing an equal amount of concern for the Dodgers on this day, at least publicly, and then going to New York next week in order to restore his personal control over the team?
Because when the narrative of his reign in Los Angeles is “the man ran the team into the ground while extracting a hundred million bucks or more from it for his own personal use,” looking like a bit more of a team player seems important.
- And That Happened: Sunday’s scores and highlights 0
- Must-click link: Tommy Harper and the Red Sox’ racist past 52
- Settling the Score: Saturday’s results 34
- Matt Garza ejected after hitting Andrew McCutchen a second time 34
- Tigers hang on for second straight win against Royals 8
- Phil Hughes could finish the season with the best K/BB ratio in MLB history 14
- Settling the Score: Friday’s results 26
- Clayton Kershaw wins his 20th game of the season 13
- Geddy Lee’s baseball obsession makes it really hard for me to hate Rush (120)
- It certainly looks like Barry Bonds’ criminal conviction is going to be overturned (105)
- Ron Washington claims he resigned because he cheated on his wife (103)
- Umpire ejects jackwagon fan heckling Bryce Harper in Atlanta last night (85)
- And That Happened: Tuesday’s scores and highlights (83)