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Frank McCourt is not the master of P.R.

Apr 27, 2011, 9:11 AM EDT

File photo of Los Angeles Dodgers owner Frank McCourt speaking at a news conference about increased security at Dodger Stadium in Los Angeles

P.R. professionals like to use the term “optics” to refer to how things look (as opposed to what is really going on). You could have just given $100,000 to an orphanage, but if you are seen berating your assistant for sloppy writing on the big oversized check that will be paraded before the media, those are “bad optics.”

Maybe that’s all superficial stuff. But sometimes the optics of a given situation tell some fundamental truth about that situation.  And while I’m not a P.R. professional, I do wonder if Frank McCourt has thought through the optics of this day.  A day on which (a) he’ll be in New York meeting with MLB executives to plead his case about keeping control of the Dodgers; while (b) the new man in control of the Dodgers, Tom Schieffer, will hold a press conference in Los Angeles where he’ll no doubt talk about how deeply he cares about restoring the Dodgers to financial sanity.

Is there no one in Frank McCourt’s circle of advisors who told him that it may be a good idea for him to be seen showing an equal amount of concern for the Dodgers on this day, at least publicly, and then going to New York next week in order to restore his personal control over the team?

Because when the narrative of his reign in Los Angeles is “the man ran the team into the ground while extracting a hundred million bucks or more from it for his own personal use,” looking like a bit more of a team player seems important.

  1. dodger88 - Apr 27, 2011 at 9:20 AM

    It is possible that MLB told McCourt he had to meet with them in NY today in order to have Schieffer in LA for good MLB optics. EIther way, anything that expedites McCourt’s permanent exit is good the Dodgers and good for MLB.

    • 4d3fect - Apr 27, 2011 at 9:47 AM

      What he said.

  2. manute - Apr 27, 2011 at 10:37 AM

    Also bad optics: Hiring a driver for your wife, then having said driver (allegedly) bang your wife.

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