Apr 27, 2011, 9:11 AM EDT
P.R. professionals like to use the term “optics” to refer to how things look (as opposed to what is really going on). You could have just given $100,000 to an orphanage, but if you are seen berating your assistant for sloppy writing on the big oversized check that will be paraded before the media, those are “bad optics.”
Maybe that’s all superficial stuff. But sometimes the optics of a given situation tell some fundamental truth about that situation. And while I’m not a P.R. professional, I do wonder if Frank McCourt has thought through the optics of this day. A day on which (a) he’ll be in New York meeting with MLB executives to plead his case about keeping control of the Dodgers; while (b) the new man in control of the Dodgers, Tom Schieffer, will hold a press conference in Los Angeles where he’ll no doubt talk about how deeply he cares about restoring the Dodgers to financial sanity.
Is there no one in Frank McCourt’s circle of advisors who told him that it may be a good idea for him to be seen showing an equal amount of concern for the Dodgers on this day, at least publicly, and then going to New York next week in order to restore his personal control over the team?
Because when the narrative of his reign in Los Angeles is “the man ran the team into the ground while extracting a hundred million bucks or more from it for his own personal use,” looking like a bit more of a team player seems important.
- Bryce Harper pulled from Saturday’s game for not hustling 71
- Report: MLB likely to adjust rules for plays at home and transfer catches 18
- Settling the Score: Friday’s results 17
- Giancarlo Stanton sends the Marlins to victory with a walk-off grand slam 22
- Jason Bartlett will retire after 10 years in the big leagues 11
- Hank Aaron is getting vile racist hate mail in retaliation for pointing out that racism still exists (248)
- “They Don’t Know Henry” (167)
- Doug Glanville’s story about being racially profiled at his own home (125)
- There is still a racial divide in baseball (112)
- And That Happened: Tuesday’s scores and highlights (96)