Jun 9, 2011, 10:32 PM EDT
Darren Rovell does great work at CNBC covering a range of sports business topics and also runs one of the most interesting Twitter feeds around. He’s been talking for several weeks about a rising product called “coconut water,” which is quickly gaining big-time investors and big-time pitch men from the sports world.
Yankees third baseman Alex Rodriguez is one of those pitch men. And, well, he’s also an investor. Let the conflict begin.
Vita Coco, a brand of coconut water that did $40 million in business last year, announced Wednesday that it had signed Rodriguez to an endorsement deal and even released a picture (seen on the right) with A-Rod holding their product. But Rovell heard Wednesday that the slugger is actually a long-time investor in another coconut water brand called Zico, and that his ad for Vita Coco has now caused confusion within both companies.
A-Rod attempted to bring clarity to the matter in typical clumsy fashion on Wednesday:
“I don’t discuss my personal investments,” Rodriguez told CNBC, in statement read by his business manager, Guy Oseary. “What I will say is that since Zico changed their formula to concentrate, I felt that the taste and functionality was compromised and that’s when I started to only drink Vita Coco. I love the taste and purity of Vita Coco.”
So A-Rod pumped money into a coconut water brand, then decided he liked another coconut water brand better and is now helping to sell product for a competitor. Zico CEO Mark Rampolla told Rovell this week that if Rodriguez “truly feels that he made a better choice, we’ll be more than happy to return his money.”
- Suspensions likely in Biogenesis probe 0
- And That Happened: Tuesday’s scores and highlights 58
- Zack Wheeler goes six scoreless innings in MLB debut 15
- The San Jose lawsuit against Major League Baseball should be thrown out of court 43
- San Jose sues Major League Baseball, challenging its monopoly power 26
- MLB hands down the suspensions for Tuesday night’s Dodgers-Diamondbacks melee (111)
- Neil deGrasse Tyson explains why beanball wars are stupid (104)
- Democrats beat the Republicans 22-0 in the Congressional Baseball Game (98)
- And That Happened: Wednesday’s scores and highlights (97)
- And That Happened: Thursday’s scores and highlights (88)
- Heat rally to beat Spurs in Game 6
- PBT: After blowing lead, can Spurs rebound in Game 7?
- CSN: Report: Hernandez 'not ruled out' as suspect
- PHT: Can Blackhawks solve Rask in Game 4?
- PST: On-fire Altidore lifts USA over Honduras in WCQ
- Underseeded? Nadal draws No. 5 at Wimbledon
- CSN: Celtics-Clippers KG, Rivers trade talks dead