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A-Rod invests in coconut water brand, but endorses another

Jun 9, 2011, 10:32 PM EDT

a-rod coconut water AP

Darren Rovell does great work at CNBC covering a range of sports business topics and also runs one of the most interesting Twitter feeds around. He’s been talking for several weeks about a rising product called “coconut water,” which is quickly gaining big-time investors and big-time pitch men from the sports world.

Yankees third baseman Alex Rodriguez is one of those pitch men. And, well, he’s also an investor. Let the conflict begin.

Vita Coco, a brand of coconut water that did $40 million in business last year, announced Wednesday that it had signed Rodriguez to an endorsement deal and even released a picture (seen on the right) with A-Rod holding their product. But Rovell heard Wednesday that the slugger is actually a long-time investor in another coconut water brand called Zico, and that his ad for Vita Coco has now caused confusion within both companies.

A-Rod attempted to bring clarity to the matter in typical clumsy fashion on Wednesday:

“I don’t discuss my personal investments,” Rodriguez told CNBC, in statement read by his business manager, Guy Oseary. “What I will say is that since Zico changed their formula to concentrate, I felt that the taste and functionality was compromised and that’s when I started to only drink Vita Coco. I love the taste and purity of Vita Coco.”

So A-Rod pumped money into a coconut water brand, then decided he liked another coconut water brand better and is now helping to sell product for a competitor. Zico CEO Mark Rampolla told Rovell this week that if Rodriguez “truly feels that he made a better choice, we’ll be more than happy to return his money.”

  1. churchoftheperpetuallyoutraged - Jun 9, 2011 at 10:39 PM

    You need to diversify your bonds yo!
    -Wutang Financial

  2. drmonkeyarmy - Jun 9, 2011 at 10:40 PM

    That is one of the funniest things I have heard all weak.

  3. jwbiii - Jun 9, 2011 at 10:58 PM

    Alex Rodriguez doing something that makes him look kind of awkward and dumb? Really?

  4. royalsfaninfargo - Jun 9, 2011 at 11:55 PM

    We tried some of that coconut water in the Army. It is crap. Guess this is what happens when you sleep on piles of money and dry yourself off after a shower w/ $100 bills!

    • nixonotis - Jun 10, 2011 at 12:19 AM

      Vita Coco is getting pretty big in NYC among the hipster crowd. Most insist it’s a cure-all after a long night of drinking, I, on the other hand, see it as a brilliant marketing technique designed to sell shitty tasting water at premium prices to dumb people.

      • Old Gator - Jun 10, 2011 at 8:25 AM

        It is awful stuff. It tastes like dishwater that’s been used to wash a coconut with a biodegradable detergent back about two weeks ago. You need to drink it cold enough to paralyze your taste buds or you’ll wind up gagging up whatever it was you used it to wash down. Here in Macondo, we just wait for a coconut to drop, check it for signs of lethal yellow, and if it seems OK we hand it to Cloverfield, our Catahoulan leopard hound, to peel off the husk. When she’s done – it usually won’t take her more than an hour or two – we throw the nut onto ice for a couple of hours more, then drive a brad into two of the eyespots and guzzle the stuff right out of the nut. Since the water has been in direct contact with the coconut meat, it actually tastes like coconut and goes down smooth n’ easy on a hot hot summer afternoon while the speidies are grilling. Then we bust up the nut and have us some fresh coconut and mango ice cream for dessert.

        But drink the stuff processed, out of one of those waxed cardboard containers, and about all you can do is pat yourself on the back for consuming yet another faddish placebo for whatever it is you think ails you.

  5. cur68 - Jun 10, 2011 at 1:02 AM

    When Len wakes up I know what he’s going to say, but before that happens let me say this; Leave ARod’s coconuts alone!

    Seriously though, ARod doesn’t understand exactly what he’s doing even when he’s playing ball, never mind attempting to be an investor. No wonder Jeets can’t stand him.

    • Old Gator - Jun 10, 2011 at 10:55 AM

      And this from a country where the closest thing to coconut water is maple syrup? It’s rough up there. We just wait for our fruit to fall to us. You guys gotta punch holes in your trees.

  6. ccuchanticleers - Jun 10, 2011 at 3:21 AM

    This is Brilliant!!! Since everybody hates A-Rod, they won’t want to drink the stupid coconut water he endorses and will drink some other brand, like Zico?

  7. Jonny 5 - Jun 10, 2011 at 8:54 AM

    Maybe he’s just an evil genius, taking this Vita-Coco company on by working his way in the door just so he can steal the “SECRET FORMULA”. Huh, how about that? Genius!

    That or he couldn’t think because all of the blood rushed from his head to his lower extremities when they told him how many posters and billboards he’d be on. “Were do I sign?”.

  8. addictedzone - Jun 10, 2011 at 9:37 AM

    In maybe one of the worst advertisement photos of all time, that picture looks like they photoshopped someone’s head onto a picture from a Sears catalog backdrop. In fact, it looks a little like a Latin Gilbert Gottfried.

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