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Chicago beer sales down 30 percent with Cubs and White Sox both below .500

Jul 1, 2011, 12:51 PM EDT

beer vendors

With the White Sox in third place at 40-42 and the Cubs in fifth place at 34-48 the baseball in Chicago hasn’t been pretty this season, but as Jim O’Donnell of the Chicago Tribune writes the beer sales at Wrigley Field and U.S. Cellular Field have also suffered.

O’Donnell reports that beer sales are down about 30 percent between both ballparks, which local vendors attribute to “the weather, the losses, the no-shows.”

Combined the two teams have sold an average of 3,400 fewer tickets per game compared to last season and the actual number of fans in attendance is likely even lower. Cubs general manager Jim Hendry probably can’t turn things around this season, but I’m pretty confident the fans at Wrigley Field are capable of picking up the slack if someone explains to them how pathetic their season-long consumption has been.

Or maybe we’ll just send Calcaterra to Chicago for a weekend.

  1. yankeesfanlen - Jul 1, 2011 at 12:58 PM

    Beer sales down in Chicago is a sign of impending apocalypse. Worse than global warming

    • Jonny 5 - Jul 1, 2011 at 1:11 PM

      Beer consumption is going to go very high in my back yard this weekend. Horse shoes, swimming, drunkenness, grilling, horse shoes, drunkenness. All in that order.

  2. drunkenhooliganism - Jul 1, 2011 at 1:07 PM

    They have clearly reached their breaking point in regards to the price of beer and are smuggling in liquor.

    • Brian Murphy - Jul 1, 2011 at 1:24 PM

      It’s fiscally smart. I never attend a ballgame without my flask.

  3. Mr. Jason "El Bravo" Heyward - Jul 1, 2011 at 1:18 PM

    This will be rectified by Tuesday. I will personally see that this issue is quickly and effectively resolved.

  4. purdueman - Jul 1, 2011 at 1:26 PM

    The no show rate is significantly higher at Wrigley Field this year than it has been at US Cellular, as the Cubs had the lions share of the home games in one of the worst (i.e., wettest/coldest), Chicago springs in decades. In fact during several Cub home games this spring there looked to be more seagulls than people out in the bleachers.

    What hurts Wrigley Field beer sales though is the large number of neighborhood bars surrounding the old, decaying park. It’s cheaper to get gassed up before the game, and the draft beer is better than that Miller horsepiss in plastic bottles served at the park and it’s also less per beer.

    • Mr. Jason "El Bravo" Heyward - Jul 1, 2011 at 3:19 PM

      Miller is at the Cell; Bud is at Wrigley…splitting hairs I know…

      • purdueman - Jul 1, 2011 at 3:31 PM

        Not splitting hairs, but a good pickup. I haven’t been to Wrigley Field in several years now, so I’m out of touch with what they are vending there these days (as vendor contracts come and go), but I’ve never paid any attention to what the main beer is at US Cellular because it’s so easy and convenient to buy a real beer.

        My reference to Miller was a direct shot on Miller, because IMHO Miller Lite is like drinking flavored water and MGD is the closest thing bottled on earth to what I imagine horse piss to taste like!

  5. bobwheel - Jul 1, 2011 at 2:29 PM

    Cubs fans drink beer because they can. White Sox fans drink beer because they have to.

  6. spudchukar - Jul 1, 2011 at 5:01 PM

    As mentioned previously and above, by DrunkenH, and Murph, the answer is probably that they have been driven to the hard stuff.

    • drunkenhooliganism - Jul 2, 2011 at 12:25 AM

      I prefer DHooly

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