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Yankees making big bucks off Derek Jeter’s 3,000th hit

Jul 10, 2011, 4:41 PM EDT

Derek Jeter Getty Images

CNBC’s Darren Rovell hears that the Yankees have sold $2.5 million in Derek Jeter merchandise since the shortstop collected his 3,000th hit by homering Saturday.

Rovell also reports that Steiner Sports, Jeter’s official memorabilia dealer, was so flooded with calls Saturday that its phone system crashed.

Whether the Yankees really thought Jeter would be worth $51 million over three seasons when they signed him last winter, they did know that Jeter’s charge to 3,000 hits would get them some of their money back.  They’re banking on the same thing from Alex Rodriguez if he can approach the home run record towards the end of his contract.

  1. yankeesfanlen - Jul 10, 2011 at 5:08 PM

    Steiner Sports brought the problems upon themselves. Instead of merely advertise that merchandise would be available, they had a contest for some free bric-a-brac announced on Yankees Radio Network. You had to text “DJ3K” to a number, and you received their 800# to call back with the date, time, and # of outs.
    Hey, Free Stuff! But I would think that their normal number of lines and people available to answer them, probably about a dozen, had more like 50,000 calls for quite some time and they couldn’t even handle someone who wanted to buy something.

  2. pisano - Jul 10, 2011 at 7:12 PM

    What’s the old saying? ” one hand washes the other ” They’re both making plenty of money off each other. Name one team that would have given Jeter the contract the Yankees gave him, not many 37 yr. old SS making 15+mil a year until they’re 40.

  3. yankeesgameday - Jul 10, 2011 at 9:54 PM

    And the kid just GAVE the ball back!

    • pisano - Jul 11, 2011 at 12:17 AM

      I hear ya!

  4. kevinfromphilly - Jul 11, 2011 at 6:45 AM

    Pfft! $2.5 mil? At Yankee stadium that’s probably ten beers and a jersey. Maybe a hot dog.

  5. foreverchipper10 - Jul 11, 2011 at 11:20 AM

    I read something about A-Rod’s contract that gives him $6 million for each player he passes on the homr run list one he reaches Mays. That makes me want to throw up everywhere.

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