Jul 11, 2011, 1:50 PM EDT
Sports Business Journal has an analysis of this year’s TV rantings out. The Cardinals are on top in terms of ratings, the Yankees — not surprisingly — lead in total viewers. The Indians have had the biggest rating increase, with an 80 percent jump over viewership last year. The Rays have seen the biggest drop, with a 37 percent falloff.
I get what’s animating the Cardinals, Yankees and Indians’ numbers, but I’m not sure how one can explain the Rays’ drop. They had healthy TV ratings before so I guess they had more room to drop, but I’m not sure what would inspire the drop. They’re still playing good baseball. Lots of exciting young talent. Were people really just tuning in to look at Carl Crawford‘s neck tattoo?
And because you were curious, I’m sure, both the Mets and the Dodgers have suffered precipitous declines in local television rankings. The Mets’ local ratings are down 29 percent from midseason last year; the Dodgers’ ratings are down 27 percent. The Dodgers’ drop makes more sense. The Mets have been pretty solid on the field, so maybe the bad feelings from the business side of thing just linger. I have no idea.
Overall, 16 teams’ ratings have dropped, 13 have increased and one has remained flat. Not sure which one that is, because SBJ doesn’t produce the whole list. I’m going to guess that it was the Seattle Pilots, whose rating have stayed more or less the same since 1969. Remarkable consistency there.
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