Jul 11, 2011, 1:50 PM EDT
Sports Business Journal has an analysis of this year’s TV rantings out. The Cardinals are on top in terms of ratings, the Yankees — not surprisingly — lead in total viewers. The Indians have had the biggest rating increase, with an 80 percent jump over viewership last year. The Rays have seen the biggest drop, with a 37 percent falloff.
I get what’s animating the Cardinals, Yankees and Indians’ numbers, but I’m not sure how one can explain the Rays’ drop. They had healthy TV ratings before so I guess they had more room to drop, but I’m not sure what would inspire the drop. They’re still playing good baseball. Lots of exciting young talent. Were people really just tuning in to look at Carl Crawford‘s neck tattoo?
And because you were curious, I’m sure, both the Mets and the Dodgers have suffered precipitous declines in local television rankings. The Mets’ local ratings are down 29 percent from midseason last year; the Dodgers’ ratings are down 27 percent. The Dodgers’ drop makes more sense. The Mets have been pretty solid on the field, so maybe the bad feelings from the business side of thing just linger. I have no idea.
Overall, 16 teams’ ratings have dropped, 13 have increased and one has remained flat. Not sure which one that is, because SBJ doesn’t produce the whole list. I’m going to guess that it was the Seattle Pilots, whose rating have stayed more or less the same since 1969. Remarkable consistency there.
- Settling the Score: Friday’s results 7
- Mike Minor loses his no-hit bid with two outs in the eighth 5
- Manny Machado to undergo season-ending knee surgery 32
- The Cubs grounds crew was short staffed because the Cubs were trying to avoid Obamacare 240
- Cuban outfielder Rusney Castillo to sign with the Red Sox for $72 million 96
- And That Happened: Thursday’s scores and highlights 31
- The Nationals extend their winning streak to 10 games with another walk-off victory 12
- Garrett Richards out 6-9 months with torn patellar tendon 14
- The Cubs grounds crew was short staffed because the Cubs were trying to avoid Obamacare (240)
- Mike Matheny addresses turmoil in Ferguson: “It’s a sad situation. It’s a tough situation for our city” (127)
- Cuban outfielder Rusney Castillo to sign with the Red Sox for $72 million (96)
- A pitch clock in Major League Baseball? No thanks. (92)
- Even if he’s reinstated, does Pete Rose make the Hall of Fame? (86)