Jul 15, 2011, 5:07 PM EDT
With the exception of racial integration, baseball has always been a bit behind the times. From facial hair to anti-disco sentiment to pro-Macarena sentiment and everything in between, you can bet that if a trend is hitting big someplace in this nation, you’ll see it in a ballpark … eventually.
Which is what makes me think that the food truck thing has peaked. Because they’re doing it at a ballpark now:
On Thursday, Aramark Corporation, which runs the food venues at Coors Field, rolled out Wok in the Park, a truck serving noodle bowls and egg rolls on the first-level concourse. It’s the first food truck to be stationed inside a major sports venue in the country … “The Rockies are always challenging us to be creative and to have a lot of variety. And we saw that the one gap we had in our ethnic food concepts was Asian. The truck is really conducive to any concept.” All of the food is made fresh inside the truck, he adds. “This is no scoop-and-serve operation. That’s the beauty of these trucks. They’re fully self contained.”
I never ever leave my home so I don’t get to a lot of food trucks, but isn’t the point of those things to (a) make it possible for would-be restaurateurs to get moving without bricks-and mortar overhead; and (b) to bring the food to where the people are, rather than to make the people go some fixed location for the food? A variety of food in lots of people-friendly locations? And isn’t it also the case that, by their very nature, that’s what every single ballpark food vendor is?
Seriously: look around the next time you’re at the ballpark. The unique food out on the concourse are at little stations which can be broken down and moved anywhere. Even those fixed Aramark outlets could be changed over to anything in about two hours. With rare exceptions, food options in ballparks are duplicated and triplicated or more, with no one having to walk too terribly far to get what they want. And the existing stands have the added bonus of not having the potential to run over people on concourses that were never intended for vehicular traffic.
So why a food truck? Because it’s hip! Because that’s where all the cool kids are getting their pork rib tacos or meatballs or whatever these days! Why not take it to the ballpark!
Congratulations food trucks. You’re now the culinary equivalent of Disco Demolition Night. Or planking. Or flash mobs. If the ballparks have you, you’re over.
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