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The Mets to reduce season ticket prices

Oct 5, 2011, 10:00 AM EST

supply and demand curve

Supply, meet demand: for the third straight year the Mets are going to reduce season ticket prices.  This in the face of attendance dropping off seven percent in 2011:

Next year, no full 81-game season-ticket holder will pay more than this year, and more than 80 percent of them will have their ticket prices fall at least 5 percent. Tickets in about half the ballpark will be $25.

Also, the Mets, like so many other teams have already done, are going begin a dynamic pricing program in which marquee games are priced higher than bad games.  No word on how they’ll account for the fact that the Mets are going to be playing in all of the games.

  1. Alex K - Oct 5, 2011 at 10:31 AM

    They’re only dropping the prices because the Perez/Beltran contracts are off the books. Everyone knows that player salaries and ticket prices go hand in hand. It’s common sense.

    /sarcasm.

  2. sdelmonte - Oct 5, 2011 at 10:34 AM

    I want to know how dynamic pricing has been working elsewhere. I know they use it in San Fran, and it would be interesting to see how it came into place this season especially.

    I think it’s smart to adapt something that alters the prices based on demand and the reality of StubHub, etc. I think I am not alone among Mets fans – or sports fans overall – in being willing to use my time searching for bargains.

    Of course, what I think dynamic pricing is REALLY about is what happens when demand suddenly jumps up. We know that the Subway Series will sell out. We know that games between the Mets and Astros will not. But how do you account for a team suddenly becoming a hot ticket? Or a Stephen Strasburg start at Citi Field? Till now, all Nats games were in the cheapest tier, and at least for now, there’s no reason 4 out of 5 games to increase the price. But that fifth game…

    • Francisco (FC) - Oct 5, 2011 at 11:51 AM

      In Rogers Centre they call it premium, I’m pretty sure Yankees and Red Sox games are premium. And all inter-league games seem to be premium as well (grumble grumble).

    • uberfatty - Oct 5, 2011 at 12:00 PM

      Brewers have “Marquee” games, usually just the Cubs (since their fans drive up and sellout the park regardless) and the Twins if I recall.

  3. APBA Guy - Oct 5, 2011 at 11:55 AM

    The Giants really pioneered the extensive use of dynamic pricing, which is a function of sophisticated software and computational horsepower. But now that it’s been done it’s easy to copy. The key remains supply and demand, and for the Giants, coming off the unexpected 2010 WS, practically every game sold out in 2011. The A’s use dynamic pricing too, though you’d never know it, as their prices always seem too high: $ 48 base price for a good seat to see the A’s play anybody at the Mausoleum is $ 20 too high.

    • sdelmonte - Oct 5, 2011 at 12:02 PM

      I found one site compare it to how airline tickets are priced. Which then suggested that copying how airline tickets are priced was pretty foolish.

  4. mjanik25 - Oct 5, 2011 at 12:49 PM

    Dynamic pricing isn’t new to the Mets, they’ve been doing it for years…

    • mjanik25 - Oct 5, 2011 at 12:55 PM

      Wait, no, I misunderstood “dynamic” pricing… The Mets have had pricing tiers that vary by date/opponent for years… Now they’re going to start changing those prices in the middle of the season?… That sounds like it’s going to end up awfully confusing for the casual fan when they show up to the box office and the prices are all different…

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