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Fox’s LCS audience is getting older

Oct 14, 2011, 5:15 PM EDT

old TV

This tweet just started getting circulated around:

Median age of LCS Game #5 audience for FOX over time: 1996=46 years, 2001=49 years, 2006=51 years, 2011=55 years

To be fair, there was probably a higher percentage of retired types watching yesterday’s Game 5 due to the 4:15PM Eastern start time. The youngins were either at work or at school or what have you.  Still, that is an aging audience. Which may explain why McCarver is kept around. And I’m only half-kidding.

  1. meteor32 - Oct 14, 2011 at 5:17 PM

    Perhaps hearing loss makes it easier to sit through 3 hours of Buck and McCarver.

    • scareduck - Oct 14, 2011 at 5:22 PM

      I’m sorry, what did you say?

  2. texasdawg - Oct 14, 2011 at 5:19 PM

    Do these numbers include Arthur Rhodes and Darren Oliver?

    • scatterbrian - Oct 14, 2011 at 5:35 PM

      well done

  3. kycardsfan - Oct 14, 2011 at 5:30 PM

    i dont understand how they come up with these numbers, there is absolutely no way to know how old the people watching the game are…what a ridiculous study

    • trigzter - Oct 14, 2011 at 5:39 PM

      if you fill out your census, then they absolutely have the information to do this study

    • APBA Guy - Oct 14, 2011 at 7:50 PM

      Two ways-Nielsen set top boxes, which have exactly that demographic data when they are installed, and then the random phone surveys, which ask. Surprisingly, not that many people lie once they agree to take the “short” phone surveys.

  4. ratflop - Oct 14, 2011 at 5:50 PM

    You cannot expect someone in this day and age to follow along with a baseball game for three and a half/four hours until its conclusion. Simply, it takes too long between pitches, too long between pitching changes and too long between innings. Clear that problem up and fortunes would change. I know baseball is supposed to be ‘timeless’ but I doubt Cartwright/Doubleday ever imagined this plodding between pitches/changes/innings would ever occur.

    • Bryz - Oct 14, 2011 at 6:06 PM

      I also doubt that Cartwright/Doubleday would have ever imagined that television and commercials would run the sport.

    • clydeserra - Oct 15, 2011 at 11:01 AM

      right, like people don’t tolerate all the standing around on a football field. that has totally ruined football for tv.

      Seriously though, watch a dodger home broadcast next year. they do a very good job of cutting out the appearance of a slow down.

  5. offseasonblues - Oct 14, 2011 at 5:59 PM

    So, the baby boom generation, which is aging in spite of its efforts to prevent that phenomenon, has the largest number of baseball watchers. Which means the largest age group has the largest number of baseball watchers. Does that mean something?

  6. foreverchipper10 - Oct 14, 2011 at 6:03 PM

    Couldn’t this statistic just point out that the people who watched the games all those years ago continue to watch them?

    • b7p19 - Oct 14, 2011 at 6:07 PM

      Yes, but it also means that nobody new is watching. You can see where this goes on it’s current path…

  7. b7p19 - Oct 14, 2011 at 6:06 PM

    “The youngins were either at work or ….”

    No, us “youngins” most certainly do not work. We play video games and drink beer. Wait a second. Were the Red Sox maybe just too young of a team?

  8. dlevalley - Oct 14, 2011 at 6:20 PM

    “And Leon’s getting Laarrggerrr!!!”

    • acheron2112 - Oct 14, 2011 at 7:10 PM

      I thought of posting the same thing. Well done.

  9. JBerardi - Oct 14, 2011 at 6:39 PM

    The fact that you can’t stream FOX playoff fames on MLB.TV (or really stream TBS games properly) isn’t helping anything.

  10. dirtycrumbs - Oct 14, 2011 at 7:00 PM

    Yeah, jokes aside, this is not good news.

    I definitely agree with a lot of the chatter here with the NFL v. MLB numbers (the national v. regional game discussion), but this trend can not be spun in a positive light. Those demographics are alarming and unsustainable.

    Maybe this is the consequence of King TV and so many night games during the season and now, late playoff games – kids don’t have the opportunities to watch? Is the game length turning young people off? As loathe as some of us are to admit, is baseball too boring and out of touch for younger generations? (ugh, I hope not)

    I don’t know, and I’m not tasked with fixing the problem, but I hope MLB takes this seriously.

  11. SmackSaw - Oct 14, 2011 at 7:07 PM

    Steroids can fix it. People love the long ball. Also, Charlie Finley was right. 3 balls for a walk. 2 strikes is an out. Orange baseballs. Once the hitter is in the box he can’t step out. No more pitchouts for an intentional walk.

    I know it all goes against “tradition”, but so does the Designated Hitter.

  12. yournuts - Oct 14, 2011 at 7:29 PM

    This is the lowest rated LCS in recorded history. The only people watching this is the nursing home crowd.

  13. tigers182 - Oct 14, 2011 at 9:47 PM

    ok, but how many people under the age of 50 agree to/have time to take surveys?

  14. bertilfox - Oct 15, 2011 at 9:35 AM

    Has any sport seen it’s leadership so actively commit suicide by ignoring it’s most glaring problems for so long? The NFL micromanages problems that do not exist and The MLB brass cover their eyes and wonder why baseball continues it’s slide into oblivion. Isn’t there a middle ground where logic rules? Baseball is too good a sport to languish, but I will be damned if I will stay up until midnight to be bored while awaiting the outcome of a decisive ALCS game played by teams I don’t root for.

  15. clydeserra - Oct 15, 2011 at 11:05 AM

    I think a bigger problem is the start times.

    If I lived on the east coast, my kids would not watch the prime time games because they have to be in bed when the games start. that cuts out alot of viewers between 4 and 12.

    but its not only those kids, its the kids who are old enough to watch, but don,t because they never made the habit of it when they were 6, 7, 8, and 9.

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