Oct 18, 2011, 5:12 PM EDT
Folks are going to complain about the World Series ratings as soon as they start trickling in. They’re really going to complain when the Rams-Cowboys game on Sunday doubles the ratings of the Cardinals-Rangers game just around the corner later that evening. We know that by now.
But as Variety’s (and Dodgers Thoughts’) Jon Weisman reports, Fox is quite pleased, thank you very much, with the state of the ratings and their investment.
Ads sold out earlier than ever, Fox Sports’ vice-chairman Ed Goren said. And the ratings, while certainly not what they used to be, aren’t bad when you compare baseball to itself and other programming in this increasingly fragmented media landscape as opposed to simply comparing it to the ratings behemoth that is the NFL:
“First off, the World Series last year, we won primetime for the week. Even last year’s World Series … in 1971, there was a Pirates-Orioles World Series, and it was the eighth highest-rated show of the year. Last year’s World Series was the eighth-highest rated show of the year also. In this 500-channel universe, the numbers that the World Series pulls in viewership are substantial year after year. Some years are better than others — the more games you get, the better you’ll be — but it is still a major, major ratings attraction.”
Baseball TV rights will be up for bidding again after the 2012 season. I’m guessing Fox, and other outlets, will be involved in the bidding. All of these are companies, it should be noted, that aren’t in the business of burning cash for the hell of it.
- Dave Dombrowski on Miguel Cabrera: “It’s worse than what we ever would have anticipated” 8
- World Series Reset: Can the Giants even things up? 3
- Behind strong bullpen, Royals edge Giants 3-2 to take a 2-1 World Series lead 34
- Paul Konerko, Jimmy Rollins named co-winners of the Roberto Clemente Award 3
- The greatest trick this Royals bullpen ever pulled … 3
- Adam Wainwright underwent elbow surgery to “trim” cartilage 13
- World Series, Game 3: Royals vs. Giants lineups 1
- Andrew Friedman got $35 million to leave the Rays for the Dodgers … and he might be underpaid 13
- Shocker! Joe Maddon to opt out of his contract and leave the Rays (143)
- Erroneous Narrative Alert: no, the Giants are not a “gritty,” anti-stats organization (122)
- Pedro Martinez has some opinions about who the new “face of baseball” is (112)
- PANTY RAID! Homeland Security agents confiscate unlicensed Kansas City Royals underwear (109)
- The World Series ratings are low. So what? (101)