Oct 18, 2011, 5:12 PM EST
Folks are going to complain about the World Series ratings as soon as they start trickling in. They’re really going to complain when the Rams-Cowboys game on Sunday doubles the ratings of the Cardinals-Rangers game just around the corner later that evening. We know that by now.
But as Variety’s (and Dodgers Thoughts’) Jon Weisman reports, Fox is quite pleased, thank you very much, with the state of the ratings and their investment.
Ads sold out earlier than ever, Fox Sports’ vice-chairman Ed Goren said. And the ratings, while certainly not what they used to be, aren’t bad when you compare baseball to itself and other programming in this increasingly fragmented media landscape as opposed to simply comparing it to the ratings behemoth that is the NFL:
“First off, the World Series last year, we won primetime for the week. Even last year’s World Series … in 1971, there was a Pirates-Orioles World Series, and it was the eighth highest-rated show of the year. Last year’s World Series was the eighth-highest rated show of the year also. In this 500-channel universe, the numbers that the World Series pulls in viewership are substantial year after year. Some years are better than others — the more games you get, the better you’ll be — but it is still a major, major ratings attraction.”
Baseball TV rights will be up for bidding again after the 2012 season. I’m guessing Fox, and other outlets, will be involved in the bidding. All of these are companies, it should be noted, that aren’t in the business of burning cash for the hell of it.
- Highlights from the Robinson Cano news conference 8
- Report: Two agents rumbled in the parking lot at the Winter Meetings 31
- Mets sign 40-year-old Bartolo Colon for two years, $20 million 40
- MLB rules committee decides to eliminate collisions at home plate 63
- Mariners sign Corey Hart to incentive-laden deal 28
- Robinson Cano agrees to $240 million deal with Mariners (260)
- Report: Yankees have agreed to a three-year deal with Carlos Beltran (125)
- Not everyone is happy about home plate collisions being taken away (124)
- Brett Gardner is drawing “significant” trade interest (113)
- Managers, GMs to meet today to discuss the abolition of home plate collisions (113)