Oct 25, 2011, 2:02 PM EDT
Did you know that the Chinese word for “crisis” is the same as that for “opportunity.” Ha! Just kidding! That’s not true at all! But it makes people feel better, so why not let ‘em go with it? And besides, it’s not like there isn’t some truth to it. When bad things happen it gives you an opportunity — hell, sometimes an engraved invitation — to reflect and see if things could be done a better way.
Or at least a more lucrative way. CNBC’s Darren Rovell is good at thinking along those lines and thinks out loud today about how Tony La Russa’s ill bullpen phone communication could be spun into an opportunity for Major League Baseball and some lucky sponsor:
Major League Baseball has 16 official sponsors, and surprise, surprise, not one of them has anything to do with phones … Imagine LaRussa picking up a smart phone with a huge logo on it or going into a booth built in each dugout with the company’s logo on it to text on it. As part of the deal, that company would get a media buy included that would assure that the TV networks would show the managers making the call.
Always look on the green side of life, I suppose. But I do wonder: what happens if last night’s event took place — a bullpen coach misunderstands the manager’s instructions — but this time there’s a giant “Verizon” or “Sprint” logo on the side? Isn’t that, you know, bad marketing? I don’t think phone companies run negative ads against each other anymore, but if they did, a dropped call or garbled communication would basically write one itself.
I floated the idea on Twitter earlier and people told me that no one blinks when the headsets — sponsor-supplied equipment! — go down during NFL games, so maybe I’m just being paranoid. Or maybe I’m just looking for any excuse to avoid having commercialism and corporate sponsorship intrude any further into the game than it already has.
- And That Happened: Monday’s scores and highlights 26
- MLB suspends Jonathan Papelbon seven games for incident during Sunday’s game 39
- VIDEO: Jacob deGrom begins game with eight straight strikeouts to tie MLB record 10
- Bud Selig says MLB and players union will meet this week about domestic abuse policy 8
- And That Happened: Sunday’s scores and highlights 67
- Cuban slugger Yasmani Tomas to command $100 million? 30
- Bruce and Brett Bochy make MLB history 33
- Settling the Score: Saturday’s results 17
- Chris Davis suspended 25 games for amphetamine use (92)
- A few thoughts about the discrimination lawsuit against the Mets (91)
- Giancarlo Stanton diagnosed with multiple facial fractures and dental damage (91)
- Bud Selig can’t remember the last domestic violence incident in Major League Baseball (87)
- A couple of initial thoughts on the Chris Davis suspension (83)