Nov 22, 2011, 9:45 AM EST
The other day I was minding my own business when Sam Miller of the Orange County Register and Baseball Prospectus Im’d me and asked me if I knew Juan Gonzalez’s nickname. I said “sure, Juan Gone.” He said “know any others?” I said “no, should I?” He said “thanks.” I probably should have known Sam was up to something.
That something is a pretty brilliant takedown of the ridiculous brochure that is making the rounds pumping up Gonzalez’s Hall of Fame candidacy. A brochure which repeatedly refers to him as “Igor” as if anyone ever called him that ever. I mean, sure, someone did someplace, but it never stuck among baseball fans. If that’s all it takes to claim a nickname I would have sent out brochures calling myself “Flapjack” or “Hi-top” or “T-bone” years ago.
Anyway, brilliant piece by Sam which should remind PR professionals that sometimes (read: every time) less is more. And nothing is often preferable.
- Merry Christmas from HBT! 72
- THE YEAR IN REVIEW: HBT’s most commented-upon stories of the year 85
- The Yankees are treating Alex Rodriguez differently than they treated Derek Jeter. So what? 37
- Braves sign setup man Jason Grilli to two-year contract 14
- My Imaginary Hall of Fame Ballot 120
- Phil Hughes signs a three-year extension with the Twins 27
- The Padres have talked to the Phillies about Cole Hamels 23
- Why is John Smoltz a shoo-in for the Hall of Fame? 63
- Curt Schilling goes after Obama, says Ronald Reagan would watch “The Interview” (153)
- Bud Selig will get a $6 million a year pension. Which is obscene. (145)
- My Imaginary Hall of Fame Ballot (120)
- Today’s specious anti-Mike Piazza-for-the-Hall-Fame argument (96)
- Phillies GM told Ryan Howard they’d be better off “not with him but without him” (85)