Nov 22, 2011, 9:45 AM EDT
The other day I was minding my own business when Sam Miller of the Orange County Register and Baseball Prospectus Im’d me and asked me if I knew Juan Gonzalez’s nickname. I said “sure, Juan Gone.” He said “know any others?” I said “no, should I?” He said “thanks.” I probably should have known Sam was up to something.
That something is a pretty brilliant takedown of the ridiculous brochure that is making the rounds pumping up Gonzalez’s Hall of Fame candidacy. A brochure which repeatedly refers to him as “Igor” as if anyone ever called him that ever. I mean, sure, someone did someplace, but it never stuck among baseball fans. If that’s all it takes to claim a nickname I would have sent out brochures calling myself “Flapjack” or “Hi-top” or “T-bone” years ago.
Anyway, brilliant piece by Sam which should remind PR professionals that sometimes (read: every time) less is more. And nothing is often preferable.
- Ian Kinsler hopes Rangers go 0-162, calls GM a “sleazeball” (132)
- Albert Pujols was insulted when someone asked him if he can put up Mike Trout numbers (103)
- The politics of “The Cardinal Way” (67)
- Robinson Cano wants the Mariners to bring in Kendrys Morales and Ervin Santana (64)
- Reporter calls Ian Kinsler as self-absorbed as A-Rod (60)