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Must-click link: long-time Red Sox P.R. flack dishes the dirt

Jan 4, 2012, 3:40 PM EDT

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Doug Bailey was a Boston Globe reporter. Then he was a P.R. man.  His P.R. firm repped Les Otten and Tom Werner, who went on to buy the Red Sox.  From 2001 through 2006 Bailey handled P.R. and communications for the Sox, and in his words, he “got to know these people pretty well over the years, got to see them at their best and their worst.”

And in this month’s Boston Magazine, he tells a bunch of stories about the Henry/Luchhino/Epstein/Francona Red Sox.

Some of the more interesting things: how the Sox gave out bags of infield “dirt” to fans that wasn’t dirt. The actually quite obvious secret as to how the Fenway grass looks so green. Nomar Garciaparra asking if the International Space Station is as big as Fenway Park. And, of course, some juicy inside-the-front-office stuff:

Clearly, factions were forming on Yawkey Way, roughly around one group that felt Lucchino had amassed too much power and was butting into everything, particularly baseball operations, and another that believed Epstein was more lucky than talented and owed his entire baseball existence to Lucchino. The conflict led to some tense moments and intensified the club’s already ingrained obsession with unauthorized leaks to the press.

It’s a long article so pull up a chair.  But it’s nice and juicy too, so you’ll enjoy it.

  1. El Bravo - Jan 4, 2012 at 4:18 PM

    Wow, Epstein gets zero love in this article. Interesting.

    • b7p19 - Jan 4, 2012 at 4:52 PM

      Just when things started to look up for the Cubs, right?

      • Old Gator - Jan 4, 2012 at 5:37 PM

        When things look up for the Cubs, you can bet there’s a pelican that’s just eaten directly overhead.

    • Alex K - Jan 4, 2012 at 5:17 PM

      The guy obviously worked closely with Lucchino. I’m not surprised that that he gets zero love.

    • bigharold - Jan 4, 2012 at 10:09 PM

      I don’t know about “zero love” for Epstein. I don’t think anybody co,es off bad in this story. Some interesting tid bits but no revelations here. Nothing that has been beat to death in blogs over the years. Even as a Yankee fan I only came away with two negative thoughts;

      1. Nomar is a bit of a dope if he actually, A. saw something of Fox that he believed, especially that the moon landing was faked, and B. was stupid enough to say that to Astronauts as anything other than a joke. And, I happen to like Nomar, in general.

      2. John Henry comes across as a nerdy jerk, .. albeit a very RICH nerdy jerk.

      Other than that I thought it was a pretty interesting read.

  2. WhenMattStairsIsKing - Jan 4, 2012 at 4:23 PM

    Please tell me the Cubs are in good hands…please tell me the Cubs are in good hands…

    • El Bravo - Jan 4, 2012 at 4:27 PM

      They’re definitely in better hands, but I wouldn’t say with certainty that they are insured by Allstate just yet…you see what I did there? heyooo

    • Alex K - Jan 4, 2012 at 5:20 PM

      I think they are. This is just something to file away as one guy’s opinion. Keep in mind the guy seemed to have worked closely with Lucchino, who doesn’t seem to be Theo’s biggest fan.

  3. Tim's Neighbor - Jan 4, 2012 at 4:29 PM

    They’re not the only ones to use turface as dirt. The actual “dirt” on the field is compacted, measured, scraped, compacted, measured again and again until it hits certain standards. Turface then covers the infield. The turface cleaned up off of the field after every other game or so is full of seeds, gum and tobacco. Sane people don’t want that in their dens.

    Painting the grass is pretty normal. It doesn’t take away how good these guys are at their jobs. In general, they don’t use pesticides or other chemicals. Grass just isn’t green long enough throughout the baseball season.

    • cur68 - Jan 4, 2012 at 4:31 PM

      Cool. I didn’t know any of that. Thanks.

  4. anotheryx - Jan 4, 2012 at 4:42 PM

    The content itself is interesting enough, but ohmygod it is some awful writing.

  5. chip56 - Jan 4, 2012 at 4:51 PM

    As a Yankee fan I was hoping for something that would make me say “Ha, Red Sox are just idiots” though as I read it I realized what the article actually was. Some guy no one ever heard of trying to tell the world how cool he is and how he deeply impacted the Red Sox.

    Usually when you see articles like this, the people who are still in the organization will tell you the same thing: the guy was a minor cog who blew his contributions way out of proportion.

    I’m sure those in Boston (and now Chicago) probably feel the same way about this guy.

    • bozosforall - Jan 4, 2012 at 7:34 PM

      chip56, you can still say “Ha, Red Sox are just idiots”…because they are. Their fans are even denser. The organization is already on their way down, so you might as well start kicking them. Meanwhile, the Yankees are getting younger, with tons of talent about to hit the bigs in the next few years.

      • Ralphie - Jan 4, 2012 at 9:09 PM

        Bozo, you’re improving! You’re making the long ascent from concrete-skull, impacted-turd-of-a-brain cave dweller, to knuckle dragging teenager who lives in Mommy’s basement in Newark. This may be the first post that you’ve spewed that had no nasty insults aimed at someone’s sexuality, someone’s race, or your classic “LMAO” (where you hoot at your own fabulous “jokes”). Well done! Could it be the psychiatric medications used to alleviate your mood disorders are finally kicking in? You’ve also been absent from multiple Red Sox posts this past week; I’m sure that can be attributed to the recent release of “Call of Duty, Modern Warfare” (Jets Fans Special Edition) where the most challenging playing level is “slightly brain damaged”. That’s obviously kept you and the rest of the 18 year-olds in your 9th grade class glued to the game console.

      • Ari Collins - Jan 4, 2012 at 9:28 PM

        I believe that the irony of a self-styled bozo calling another team and their fanbase dense idiots is lost on you, my friend.

        Also, I’m pretty sure that every member of the Yankees is one year older than they were last year. I’ll believe that they’re incorporating a massive infusion of youth when it actually happens. Jesus Montero does not, by himself, a youth movement make.

      • bozosforall - Jan 6, 2012 at 4:40 PM

        I’m still better than you sycophantic New England turds who hid in the closet until your sports teams finally escaped their decades-long funks…not mention coming out of those other closets once most of the states there legalized gay marriage. Well, at least one of those things (gay marriage) will still be there for you guys once your sports teams hit the rock bottom that they have already started heading toward.

        Oh, and Ralphie…I will always be a better person than you could ever hope to be. Aren’t you late for your daily oral servicing of Tom Brady about now?

  6. pellypell - Jan 4, 2012 at 4:53 PM

    This guys chances of ever being hired as a PR guy for even my local Legion team just went out the window.

    • paperlions - Jan 4, 2012 at 5:57 PM

      Actually, it is a brilliant piece of self promotion for a PR person. The article was long, you probably read the entire thing….and it didn’t really say anything….which is EXACTLY what good PR does. It says very little, lacks many specific details, keeps your interest, and leaves you with a vague positive (or less negative) feeling.

      If the truth was all that was necessary for good PR, PR firms wouldn’t exist….you have to package something (or nothing) in a way that people find pleasing, without actually saying much of anything.

  7. 13yrsmlbvet - Jan 4, 2012 at 7:00 PM

    That whole operation there is made up of people who bow down to Lucchino. He has surrounded himself with people who are scared of him, have taken a bullet for hi at some time, or people who kiss his ass. That is why Theo left. You really think Cherington is his own man? C’mon, man. Lucchino wakes up every morning, has a big bowl of Larry Lucchino for breakfast and heads to work where every body else did the same thing when they woke up. He will kill that organization.

    • bozosforall - Jan 4, 2012 at 7:36 PM

      He’s an asshole lawyer…what did you expect?

    • wendell7 - Jan 4, 2012 at 7:42 PM

      When do you think he will kill the organization, after they win a couple more world series? Or after they sell out another 700 or 800 consecutive home games? Just wondering…. .

      • bozosforall - Jan 6, 2012 at 4:36 PM

        Neither. The Red Sox are on their way down, aging stars with a weak ass farm system.

  8. tuftsb - Jan 4, 2012 at 8:12 PM

    This whole thing is very simple – Epstein wanted more power, a better title and more money, which meant moving past player personnel and intruding on the business side of the team. Lucchino, who was running the business side, was starting to intrude into the player personnel side of the team. John Henry pushed them back into their respective corners in the aftermath of 2005. The team won another series and the business side thrived.

    Epstein had to leave town to get more power, a title and more money, as Lucchino is also a 10% owner of the team and wasn’t going to leave Boston before Theo. So in a way, the September collapse helped Epstein to be able to cash in, and may make Lucchino consider leaving to become Commissioner after Selig.

  9. 13yrsmlbvet - Jan 4, 2012 at 9:22 PM

    Lucchino will never be commissioner. Too many people outside Boston know his schtick. Joe Torre will be Selig’s replacement when the time comes.

  10. 13yrsmlbvet - Jan 4, 2012 at 9:24 PM

    Lucchino will not be commissioner. Too many other owners know his schtick. Joe Torre will replace Selig when the time comes.

  11. rambodiaz - Jan 4, 2012 at 9:53 PM

    Thanks for linking this, Craig. That was a fun read.

    And now to stock up on some green paint and a sprayer for the spring. The heck with weed and feed.

  12. aaronmoreno - Jan 5, 2012 at 12:20 PM

    “Lucchino is awesome, Epstein couldn’t hold his jock.”

    “I totally know John Henry, but don’t bring it up to him.”

    “Apparently, Nomar isn’t a rocket scientist, but I personally know an astronaut.”

    “The 2003 championship prominently displayed ME.”

    That was my take.

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