Jan 26, 2012, 8:21 AM EDT
I’m guessing a baseball team hiring service providers like lawyers, accountants and ad agencies from other cities is pretty common, but I’m drawn to this story anyway. Why? Because I was years behind watching “Mad Men,” and in the last month or so I have been catching up, often by watching two episodes or sometimes even three in one evening.
The things we do when we have tons of free time.
Anyway, I’m up to the beginning of season 4, so I’m gonna be all finished and ready when the new season starts in March. And I’m totally ready to tear into this little bit of Chicago Cubs business gossip:
In the eyes of a lot of local ad executives, the Chicago Cubs have just struck out. Big time.
The team lost a big chunk of potential fans from Chicago’s advertising industry in recent days when the Cubs rather quietly announced it had retained a New York-based ad agency, quaintly-named The Brooklyn Brothers, to orchestrate its newest ad campaign with the theme line “Baseball Is Better.”
Cut to Don Draper’s office. Don, having just heard some bad news about his wife/mistress/person from his weird past/Roger/Someone, sits back in his chair with an impatient, annoyed look on his face as the creative team pitches him ideas.
Paul Kinsey: It’s simple. A picture of a player hitting a baseball and the slogan “Baseball is Better.”
Don Draper [pauses, takes a drag from his Lucky Strike]: “Baseball is Better?” Better than what? You’re asking me to compare Chicago Cubs baseball to all sorts of things to do in Chicago. I hate to say it, but those other things are going to sound better to me now that I think about them.”
Paul [looks down, sullen, defeated]
Peggy Olson [quickly, hopeful]: Not better than, better when. “Better when the ball hits Waveland Avenune.” “Better when it’s played in front of ivy-covered walls.”
Don [takes a gulp of Canadian Club]: Too desperate. Baseball is better. It’s always better and always will be. By merely introducing these thoughts we’re suggesting that it’s an argument baseball has to make rather than have it be assumed. Get back at it. Try harder. I can’t do all of this myself.
Don leaves to have a meaningless tryst with a woman far more interesting than his wife Betty.
- Christian Vazquez to undergo Tommy John surgery 3
- 2015 Preview: Colorado Rockies 4
- 2015 Preview: Minnesota Twins 18
- 2015 Preview: Philadelphia Phillies 26
- 2015 Preview: Cincinnati Reds 47
- The average Major League Baseball salary this year will be more than $4 million — a record 22
- 2015 Preview: Tampa Bay Rays 21
- The Cubs assign Kris Bryant and Addison Russell to the minors, option Javier Baez as well 70
- Ex-Cardinals outfielder Curt Ford was assaulted in St. Louis and told to “go back to Ferguson” (122)
- David Ortiz: “Nobody in MLB history has been tested for PEDs more than me” (118)
- Rob Manfred says it would be hard to reinstate Pete Rose in a limited way (91)
- The MLBPA releases a statement on Kris Bryant, mentions possible litigation (90)
- Did David Ortiz admit to more than he realized with his Players’ Tribune editorial? (88)