That was several years ago when ESPN would announce the sponsor with the drivers name, now FOX and ABC won’t announce a drivers primary sponsor unless the sponsor also pays the Network. Same thing with the race title sponsor. If you ever see a race announced as “Sprint Cup Racing at Talladega” that means the title sponsor didn’t pony up to the Network. Where back in the say it was the “Winston 500″ and was advertised as such.

The Japanese Baseball Leagues are set up much more like NASCAR and Premire League Soccer. I’m suprised MLB, NBA, and NFL haven’t gone down that route. They’ve gone down every other route to make a buck.

Like when your parents wanted you to grow up to be “responsible” (doubtful)? Or like holding somone “responsible” for doing something, usually in a negative context (much more likely)?

That said, I’m surprised they don’t make players get an MLB-twitter account that feeds back into their property somehow.

To a lesser extent, this also happens in soccer. Happened on a game the other evening on the idiot box and tried to figure out who was playing. Took a while, because “Fly Emirates” was playing “Fly Emirates.” Finally, the announcers informed me that Arsenal was playing AC Milan. Then I changed channels.

Seems like the more advertisements you put on something, the less useful each individual ad is. And the more difficult it is to figure out for whom to root. Some MBA student has probably done research on this. Makes me appreciate the lack of advertising on MLB uniforms.

BTW-CBS did not ban “your logo” when we (the first unofficial HBT fantasy league) posted it there. I wonder if Heyman can block our entire league?

Say what you want about NASCAR. I thought they were pretty out front with the social media thing. All of their drivers, and crew members have their twitter handles on the back of their firesuits. And they did release a statement saying it enourages drivers to tweet…during red flags.

Anyone know if Luke Scott has a twitter account?

Ballplayers banging hoodrats on the road is timeless tradition, anything that helps said hoodrats gain more access should be encouraged.

I would guess that there will be some kind of blanket permission given, and that this is in there just to establish the principal that MLB controls this stuff.