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The New Era commercials continue to be epic

Apr 5, 2012, 11:33 AM EDT

I liked the Alec Baldwin/John Krasinski commercials from last year a whole lot, but I think the Craig Robinson/Nick Offerman one is better than any of those.  I hope they keep these coming.

But really: Chicago pizza isn’t pizza. We can all agree on this, right?

  1. cur68 - Apr 5, 2012 at 11:40 AM

    That was great. Even I knew enough to say “too far” at the end of that, before he said “sorry”, too.

    • 24missed - Apr 5, 2012 at 1:37 PM


      Now you know the man! Ron Swanson is the man!

  2. justinreds - Apr 5, 2012 at 11:40 AM

    I wasn’t aware Pawnee, IN was a Cubs town

    • Max Power - Apr 5, 2012 at 1:53 PM

      If it’s north of Muncie, it probably is. South of that is Reds territory.

  3. aceshigh11 - Apr 5, 2012 at 11:43 AM

    That was simply awesome.

  4. Jonny 5 - Apr 5, 2012 at 11:52 AM

    Agreed. Chicago style pizza is more like a lasagna with the first layer being crust. I prefer thin crust, but damn if both aren’t good.

    • bloodysock - Apr 5, 2012 at 7:56 PM

      It’s quiche without all the eggs. And real men don’t eat quiche.

  5. jonnybaseball - Apr 5, 2012 at 11:53 AM


  6. kopy - Apr 5, 2012 at 11:55 AM

    Chicago Pizza > New York Pizza

    • pharmerbrown - Apr 5, 2012 at 12:19 PM

      Biscuit parmagiana is to pizza as cake is to pie… a large, sloppy thing with too many toppings that cannot be eaten while walking, versus an ultimate creation that satisfies both aesthetically and tastily. And you don’t need to denote “New York” pizza, as it is just pizza. The way it should be.

      • Lukehart80 - Apr 5, 2012 at 12:22 PM

        So you’re saying that you eat pie while walking?

      • kopy - Apr 5, 2012 at 12:23 PM

        Odd that you call Chicago pizza “sloppy.” We all know the New York “fold” was invented to create a nice little trough for dripping the grease off.

        If we’re going to start judging foods according to its ease of consumption while walking, we will open a whole new can of worms. Is a thick, juicy steak too much to handle as well?

      • pharmerbrown - Apr 5, 2012 at 12:56 PM

        @Lukehart80… are you saying you don’t?

      • pharmerbrown - Apr 5, 2012 at 1:03 PM

        @kopy… Sloppy in the sense that it cannot be eaten without a plate and utensils. Not necessarily a bad thing (I love me some Manwich Sloppy Joe’s, and Manwich is a full serving of vegetables!), but pizza is a quick bite, or what you eat on Friday’s during Lent (my sis had a fish allergy, in that she didn’t like it and would complain mercilessly if fish was on the menu). As a Brooklyn-born pizza traditionalist, pizza is thin crust, sweet tomato sauce, mozzarella, and 1 other topping from the following: extra cheese, pepperoni, sausage, or mushrooms.

      • Jason @ IIATMS - Apr 5, 2012 at 2:20 PM

        was the “walking with pizza” referring to “Saturday Night Fever’s” opening scene, with Travolta stacking two slices on top of one another and walking and eating? Because, if so, that’s awesome.

        If not, merely good.

        Thin crust FTW. By a long ways, too.

  7. spudchukar - Apr 5, 2012 at 12:00 PM

    St. Louis style Pizza=New York style Pizza.

    • ajcardsfan - Apr 5, 2012 at 12:13 PM

      Never been to NY, but Imo’s isn’t that good. I’d rather have Ribs with a dry rub thank you very much

      • spudchukar - Apr 5, 2012 at 6:26 PM

        I grew up in the heart of St. Louis, Pagedale to be precise, and out here in the Great Northwest, I constantly read menus with St. Louis Style Ribs. In my 29 years in St. Louis I never ate, nor saw St. Louis Style Ribs.

    • dadawg77 - Apr 5, 2012 at 12:32 PM

      St Louis pizza sucks, taste like nasty cheese and crackers. Imo’s was the worst pizza that I have ever had.

      • deathmonkey41 - Apr 5, 2012 at 1:12 PM

        I have to agree- went to my gf’s reunion in St. Louis and had Imo’s- can’t figure out what all my fellow Rams’ fans were raving about all these years. I don’t even like pizza in Philly- give me NY/North Jersey pizza any day of the week.

      • spudchukar - Apr 5, 2012 at 6:23 PM

        Imo’s is a chain, I am sure there are Domino’s in New York.
        The South of St. Louis known as “The Hill”, where Yogi and Joe Garagiola grew up, is known for its Italian Cuisine, home of Toasted Ravioli, and about a dozen truly great restaurants. Plus part of my comment equating St. Louis Pizza to New York’s was that they are very similar in style. Which was first, is still hotly debated.

  8. yankeesfanlen - Apr 5, 2012 at 12:01 PM

    Uh-Oh, think factual errors are in play, have to consultEl Bravo. Dividing line for North and South is Jackson where US 66 used to begin. They just said Division cause the NY writers thought that was right.
    Like Baldwin/Krasinski better, may have been subject matter or that I like the humor in painted dogs.

    • cur68 - Apr 5, 2012 at 12:11 PM

      Both sets of guys have their own thing. I like Offerman/Robinson for how deadpan they are. Can’t wait till they get around to the Blue Jays/Expos. Whoever does the Expos should be just crying uncontrollably with the Blue Jay guy apologizing non-stop.

    • Lukehart80 - Apr 5, 2012 at 12:19 PM

      Madison is the actual South-Side/North-Side divider, not Division, and not Jackson. Many would argue that you can go a couple miles north of Madison though, and still have some character, so Division isn’t a bad line to draw.

  9. 1historian - Apr 5, 2012 at 12:03 PM

    THAT was funny.

  10. e5again - Apr 5, 2012 at 12:05 PM

    Good commercial indeed. But can we stop using “epic” yet?

    • kopy - Apr 5, 2012 at 12:08 PM

      No, it’s still in beast mode.

      • scatterbrian - Apr 5, 2012 at 2:01 PM

        kopy = winning

  11. diehardcubbiefan4life - Apr 5, 2012 at 12:17 PM

    Chicago Pizza=Sex

  12. pauleee - Apr 5, 2012 at 12:17 PM

    Pizza Wars!

    I wonder if there’s a correlation between thin crust/thick crust and pie/cake??


    • kopy - Apr 5, 2012 at 12:19 PM

      I’m a TP.


      • b7p19 - Apr 5, 2012 at 12:42 PM

        Pizza is a pie. Cake eaters not welcome.

  13. wlschneider09 - Apr 5, 2012 at 12:31 PM

    Chicago style pizza is more pizza than Cincinnati style chili is chili.

  14. dadawg77 - Apr 5, 2012 at 12:34 PM

    Everyone knows Chicago has multiple styles of pizza. While everyone think of deep dish, the Chicago thin crust style is unique and better then east coast style of thin crust.

  15. stex52 - Apr 5, 2012 at 12:42 PM

    IMHO, Chicago owns hot dogs. For pizza, I prefer a thin crust.

    Great commercial.

  16. aceshigh11 - Apr 5, 2012 at 12:53 PM

    Nothing’s worse than Idaho pizza.

    My best friend, who relocated from NY to Idaho about 10 years ago and who celebrates his Italian heritage a lot, told me that he saw a pizzeria out named “McClusky’s” or some Irish name, and literally used CHEDDAR cheese on its pies.

    This is not unusual, since semi-rural Idahoans aren’t exactly well-versed in the intricacies of pizza-making.

    How abysmal is that? Kinda puts the “Chicago vs. NY” debate in perspective.

    • brewcrewfan54 - Apr 5, 2012 at 1:04 PM

      While it may not fit the chicago vs NY pizza argument there’s lots of pizza that is very good that doesn’t use traditional toppings. I’ve had cheddar on pizza that was very good.

      • aceshigh11 - Apr 5, 2012 at 1:11 PM

        I dunno…I love cheddar cheese but I just can’t imagine it on a pizza.

      • kopy - Apr 5, 2012 at 1:15 PM

        Cheddar on pizza can be delicious. The problem is there is a much smaller margin of error when it comes to melting without burning it, so cheeses that are easier to work with like mozzarella, romano, asiago, provolone, and parmasean are used instead.

    • DJ MC - Apr 5, 2012 at 1:31 PM

      Did he enjoy their egg-noodles-and-ketchup spaghetti bolognese any better?

      • aceshigh11 - Apr 5, 2012 at 2:13 PM

        Ha! My friend has used that very line from Goodfellas to describe his dining experiences in Idaho.

        Well done!

  17. brewcrewfan54 - Apr 5, 2012 at 1:01 PM

    When I went to NYC I had their pizza but I was too drunk to remember if it was any good.

  18. adamhansolo - Apr 5, 2012 at 1:01 PM

    We do thin crust in Chicago. We just cut it into squares.

    • stex52 - Apr 5, 2012 at 1:20 PM

      Agreed, they do. But the image and association with Chicago pizza is the deep dish, like it or not.

  19. ufullpj - Apr 5, 2012 at 4:38 PM

    Freaking awesome spot. As for Pizza…Lou Malnati’s, Geno’s East, Giordano’s are all great…..and so is Angelo’s in NYC, Motorino’s, Di Fara’s, Lombardi’s, and Totanno’s.

    Hard to go wrong with either!

    Except for hawaiian. Who puts pineapple on a pie?

  20. foreverchipper10 - Apr 5, 2012 at 6:11 PM

    You are all wrong on the pizza front. Old Forge pizza is where it’s at.

  21. RickyB - Apr 6, 2012 at 12:54 AM

    Late to this party, but the only pizza worth eating is Chicago pizza, specifically Giordano’s. That New York crap is basically cheese and sauce on a cracker.

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