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Photo of the Day: Popeye’s is ready for the Sox home opener

Apr 13, 2012, 11:33 AM EDT

From Steve Brown of WBUR in Boston comes a textbook case of opportunistic marketing, seen near Fenway Park before today’s home opener:

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  1. bigharold - Apr 13, 2012 at 11:37 AM

    BRILLIANT!!

  2. yankeesfanlen - Apr 13, 2012 at 11:41 AM

    Really a sin that Popeye’s doesn’t have a liquor license- think of the tie-ins!

    • ajcardsfan - Apr 13, 2012 at 12:10 PM

      That’s a good thing in my case. I don’t really eat fast food, other than a pizza on a hungover sunday, but I do love Popeyes. If they served Beer, I’d have another reason to go there and I don’t need one

  3. Jonny 5 - Apr 13, 2012 at 11:47 AM

    Ahhh, I always love marketing like this. It reminds of when the OJ Simpson case was going full bore. Driving by a local Doughnut shop I spied a big banner much like you see above. It read, “FREE OJ, with the purchase of 2 or more doughnuts.” Brilliant.

  4. sabathiawouldbegoodattheeighthtoo - Apr 13, 2012 at 11:49 AM

    Prefer best? They ain’t speaking English too good.

    • dwrek5 - Apr 13, 2012 at 12:12 PM

      Shoulda went with the “4 out of 5 pitchers prefer our chicken, you guys”.

  5. randygnyc - Apr 13, 2012 at 12:11 PM

    They ought to have a strip mall with a bar, popeye’s, PED dispensary, walk in medical clinic, video camera store, KKK regional office and a hair salon for one stop shopping.

    • ptfu - Apr 13, 2012 at 1:33 PM

      Pot, kettle. That sounds like the Yankee Stadium neighborhood. Well, maybe not the KKK, they wouldn’t last 5 minutes in the Bronx.

      • bigharold - Apr 13, 2012 at 3:12 PM

        Leave the Bronx out of it.

  6. foreverchipper10 - Apr 13, 2012 at 4:45 PM

    I have only had Popeye’s once in my life (about two months ago) and now I wanna go back. Damn this picture!

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