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The Red Sox marketing team is on top of things

Jun 25, 2012, 12:03 PM EST

Kevin Youkilis AP

Less than 24 hours after the Red Sox traded Kevin Youkilis, and an advertisement went out to Sox fans promoting the White-Sox vs. Red Sox series of July 16-19 as the first time Youkilis is back in Fenway Park following his trade to Chicago.

Quick thinking, that.

  1. kopy - Jun 25, 2012 at 12:10 PM

    One would think that if Red Sox fans wanted to watch Youkilis play so badly, then he would not have been traded in the first place.

    • uyf1950 - Jun 25, 2012 at 12:21 PM

      Also, since they “sellout” home games. How many more fans do they expect to show up. That’s right maybe they won’t have to give away those “complimentary” tickets to make it an official sellout.

      • paperlions - Jun 25, 2012 at 1:08 PM

        Several thousand more fans could show up (there were 1000s of empty seats when I was at Fenway on Memorial Day), but yeah…they do sell most all of the tickets.

      • bigleagues - Jun 25, 2012 at 1:42 PM

        Fans in the seats are the candy coating . . .

        Ratings for NESN is chocolate inside . . .

        and the intended target of such a campaign.

    • teaspoon1731 - Jun 25, 2012 at 1:27 PM

      Just because he’s a fan favorite, doesn’t mean his the right fit for the current team. Thus the fan’s desire to see him play has nothing to do with whether the team trade him or not.

      As a lifelong fan, there are many players it pains me to see with another team, but I also realize that having Mo Vaughn still playing first base likely won’t help the team in the long run.

    • mornelithe - Jun 25, 2012 at 3:05 PM

      Let me know when fans dictate who’s on the team, who starts, and who gets contract extensions. Because, I’m pretty sure that only happens in fantasy leagues.

  2. kacapaco - Jun 25, 2012 at 12:31 PM

    That is cool marketing baby :)

    • Old Gator - Jun 25, 2012 at 3:26 PM

      But only halfway. What they need to do is distribute all the leftover Youkilis bobbleheads to the first seventy or eighty thousand who come through the turnstiles – wearing little plastic Hannibal Lecter immobilization masks over the face so they won’t frighten the children.

  3. townballblog - Jun 25, 2012 at 12:53 PM

    It’s not a strategy to sell more tickets, all of them will be sold regardless. It’s a strategy to Drive Up the price of the unsold tickets and the resell value.

    Smart marketing them red sox.

  4. homelanddefense - Jun 25, 2012 at 2:32 PM

    one of the main problem Red Sox fans have with the team is lately they seem more interested in marketing and improving the brand instead of the team. This shouldnt be a surprise to anyone who is paying attention.

    I wonder if Youkilis bought a Fenway brick?

  5. mornelithe - Jun 25, 2012 at 3:07 PM

    To be honest, I think the Red Sox front office realizes how much the Fenway faithful like Youkilis. It’s unfortunate that he’s had a noted drop-off in production the past 2 years, and that Middlebrooks is playing such outstanding baseball. However, I’m truly happy that Youkilis is going to a team that will make use of him virtually everyday. I hope he remains healthy and rebounds to his former self and is able to retire on his own terms (whenever that may be).

    Either way, he’ll receive a warm welcome at Fenway.

  6. stackers1 - Jun 25, 2012 at 4:25 PM

    Gator is a friggin’ scream!

  7. marshmallowsnake - Jun 25, 2012 at 4:52 PM

    Any way to spin it into some money I suppose. I am not a fan of what this ownership has become :(

  8. dan46778 - Jun 25, 2012 at 6:41 PM

    And all the pink hats r going to buy them

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