Jul 11, 2012, 3:03 PM EST
The numbers are out for last night’s All-Star Game and they’re pretty good:
The All-Star Game telecast on Fos drew an 8.1 metered market rating according to data from Nielsen, representing a +3% increase over the 7.9 from last year’s game in Phoenix. Fox won the night in prime time, beating its nearest competitor by 47%. St. Louis led all markets with a 20.5 rating, followed by host Kansas City which averaged an 18.7 and Detroit which delivered a 16.1. Among the markets seeing the biggest increase in ratings over last year were Detroit (+50%), Washington (+36%), Los Angeles (+27%) and Dallas (+27%).
Not bad considering it was a crap game, competitively speaking, ending before it really started. And the 50% increase for Detroit must have been a function of that can’t-look-away-from-a-car-crash thing with respect to their boy Justin Verlander.
MLB is also touting all of the social media buzz surrounding the game. Specifically, that initiative they launched this year in which players tweeted from the ballpark after they were removed from the game:
On social media, the All-Star Game generated 807,603 total public Twitter and Facebook comments, a 257% increase over last year’s All-Star Game (226,461), based on data from Bluefin Labs. In fact, by the end of the first inning last night there were already more social media comments than the entire 2011 All-Star Game generated. Among 27 different All-Star related topics that trended worldwide on Twitter last night, the hashtag #ASG was used in 245,362 social media comments making it the most trended term for the telecast (30.4% of all comments).
I would guess there is some relationship — the nature of which I have no idea, but I suspect exists anyway — between social media buzz and ratings. Maybe it’s weak. Maybe it’s counterintuitive, but I bet it’s something.
- The Padres have given their fans something to talk about. Which is badly needed in San Diego. 30
- Justin Upton traded to the Padres for three prospects 78
- Bud Selig will get a $6 million a year pension. Which is obscene. 128
- Jake Peavy agrees to a two-year, $24 million deal to stay with the San Francisco Giants 22
- Matt Kemp has officially been traded to the Padres 29
- Padres acquire catcher Derek Norris from Athletics 35
- St. Petersburg City Council votes down deal to allow Rays to look for new stadium site 90
- What will the future of Cuban players in MLB look like? 25
- Baseball’s highest-ranking Hispanic woman employee sues for discrimination (163)
- The United States will seek to normalize relations with Cuba (144)
- Bud Selig will get a $6 million a year pension. Which is obscene. (128)
- Cubs, Red Sox, Dodgers, Padres, Rangers, and Astros interested in Phillies’ Cole Hamels (111)
- Rays, Padres, Nationals agree to 11-player trade (97)