Aug 22, 2012, 9:14 AM EDT
No, not Selig, but I wouldn’t be surprised if they did too. Bud as in Budweiser:
Budweiser and baseball, two American staples whose history can be traced back to the late 1800s, will continue to go hand-in-hand. Anheuser-Busch and Major League Baseball Properties today announced a six-year renewal of the sponsorship agreement that designates Budweiser as the Official Beer Sponsor of Major League Baseball, continuing a relationship that has lasted more than 30 years.
Sorry hipsters, your trappist/craft/home brew/fancy IPA whatever just missed the cut. Meanwhile, baseball will continue to tolerate the Miller incursion in places like Milwaukee and Detroit. Colorado? Oh boy, we have no idea what to do with you.
In all seriousness, though, the Bud-baseball thing is quite something. They sponsor practically everything in baseball, from player of the month awards, playoff games (they’re sponsoring this year’s new play-in wild card game) and lots of other things. It’s almost to the point where the baseball-Bud partnership is so deep that one wonders if, perversely, it’s almost too good. Like, is the Bud logo on so many baseball things and vice-versa that you don’t really even see it anymore. I’m sure some marketing person could tell me if that’s actually a thing.
If so, maybe there is room for Olde Comp-le-cated Imperial Lentil Soup Stout to forge some kind of partnership with baseball. Because there’s nothing like drinking away a hot day at the ballpark with that sort of thing.
- And That Happened: Monday’s scores and highlights 5
- Report: Cubs calling up prospect infielder Addison Russell 8
- Jonathan Lucroy headed to disabled list with broken toe 8
- Reds manager Bryan Price goes on profanity-laden tirade against media 49
- And That Happened: Sunday’s scores and highlights 75
- Report: Marlins manager Mike Redmond is on the hot seat 41
- Five Royals ejected in Sunday’s series finale against the Athletics 88
- White Sox will promote Carlos Rodon on Monday 14
- The Commissioner’s Office thinks that the Angels could indeed go after Josh Hamilton under his contract (153)
- “We no longer need the terrorists. We’re now so good at terrorizing ourselves.” (143)
- Another argument in favor of making the DH universal (129)
- When it comes to Josh Hamilton, Arte Moreno is a craven opportunist, not a “smart businessman” (116)
- Joe Buck has a truly awful suggestion about how to improve MLB broadcasts (109)