Oct 16, 2012, 11:33 AM EDT
Fun story over at BusinessWeek, talking about how Major League Baseball and Gatorade are enforcing Gatorade’s postseason sponsorship deal. Expected: everyone drinking sports drinks is drinking Gatorade. You can’t exactly have a competitor’s product on screen in such instances.
Somewhat less expected: water is one of the competitors Gatorade and MLB don’t want you seeing:
When Washington Nationals manager Davey Johnson met the media prior to his team’s playoff game against the St. Louis Cardinals on Oct. 10, for example, he was instructed to pour his bottle of water into a Gatorade cup … A similar scenario played out several hours later in the Bronx, as New York Yankees slugger Raúl Ibañez—who had just saved and then won the team’s playoff game against the Baltimore Orioles with two late-game home runs—made his way to the post-game interview area.
MLB spokesman Jeff Heckelman notes that this happens in every sport (and that, no, players aren’t banned from drinking water, naturally). And I do recall this going down at the Olympics and in the NBA in the past.
Still, kinda lame if you ask me. If Raul Ibanez is water-powered, why does Gatorade get the apparent credit for it?
- 2015 Preview: Chicago White Sox 13
- Did David Ortiz admit to more than he realized with his Players’ Tribune editorial? 78
- 2015 Preview: Atlanta Braves 14
- David Ortiz: “Nobody in MLB history has been tested for PEDs more than me” 115
- 2015 Preview: Chicago Cubs 14
- Unsigned 2014 No. 1 overall pick Brady Aiken undergoes Tommy John surgery 61
- 2015 Preview: Seattle Mariners 15
- Cardinals add “OT” patch for Oscar Taveras 76
- Ex-Cardinals outfielder Curt Ford was assaulted in St. Louis and told to “go back to Ferguson” (116)
- College baseball player cut after making offensive tweet about Mo’ne Davis (115)
- David Ortiz: “Nobody in MLB history has been tested for PEDs more than me” (115)
- Rob Manfred says it would be hard to reinstate Pete Rose in a limited way (89)
- Mo’ne Davis says college ballplayer who wrote an offensive tweet about her deserves a second chance (88)