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White Sox dropping ticket prices for 2013 following research

Oct 18, 2012, 3:15 PM EDT

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Few people picked the White Sox to be competitive this season, let alone fight for the AL Central title with the Tigers deep into September, yet despite dramatically outperforming preseason expectations with 85 wins they failed to top two million in attendance for the first time since 2004.

And now they’re lowering ticket prices for next season. By quite a bit, too.

Mark Gonzales of the Chicago Tribune reports that 54 percent of the seats at U.S. Cellular Field will be cheaper in 2013 and they’ll drop in price by an average of 26 percent, along with a decrease in the cost to park around the ballpark.

Gonzales writes that the White Sox “commissioned a comprehensive research project” to better understand fan sentiment surrounding ticket prices and other factors in the current economic climate.

  1. beefytrout - Oct 18, 2012 at 3:34 PM

    Two things:

    1. Kudos to the White Sox for lowering ticket prices.

    2. Surely the White Sox did not need to “commission a comprehensive research project” in order to come to the conclusion that fans like cheaper tickets.

    • deadeyedesign23 - Oct 18, 2012 at 4:13 PM

      It probably helped them find th tipping point where they could attract the most fans at the highest price.

    • myopinionisrighterthanyours - Oct 18, 2012 at 4:21 PM

      2. Surely the White Sox did not need to “commission a comprehensive research project” in order to come to the conclusion that fans like cheaper tickets.


      Not only that, but had they not commissioned this report, they might have been able to lower the prices of 60% of the ball park an average of 28%.

    • JB (the original) - Oct 18, 2012 at 5:03 PM

      I hope you’re reading this Pohlad!

      • e5again - Oct 18, 2012 at 6:04 PM

        I think they (the Pohlads) are going to be in for a big surprise next year. I’m sure it’s already started with the season ticket renewals. Most people I know with plans are saying screw it I’ll just go on stub hub and buy tickets at a discount to a handful of games that I actually choose. It could be ugly.

  2. mazblast - Oct 18, 2012 at 4:26 PM

    Someone with the ChiSox is going to get a nasty e-mail from the Yankees and Red Sox. Cutting ticket prices? Cheaper parking? Trying to make going to a ballgame affordable for mere mortals? The nerve, the gall, the unmitigated audacity! This aggression will not stand!

  3. bluessince1991 - Oct 18, 2012 at 9:35 PM

    If by research they mean knowing that the CTA red line will be closed for part of the baseball season then sure I guess that works. This is just a ploy to try and get more fans the park next year because the easiest mode of transportation for people in the city won’t be available unless you take the green line and walk a little bit further. They know people don’t want to drive or bus it through all the traffic. Watch after next year we will see a headline similar to “Chicago White Sox have single largest ticket price increase in league history” once the transportation lines get opened back up.

  4. stonymark - Oct 18, 2012 at 10:03 PM

    They have to lure people somehow… Dangerous going to Chicago anymore.

  5. tinkerrone - Oct 26, 2012 at 10:32 AM

    this is intresting since i recieved a call from the white sox box office to tell me that my season tickets were increasing because they have rezoned them to be better seats so they need to charge more for them. when i asked about the news that i heard they were lowering prices they said yes but in the nosebleeds really is this what they think will bring the people in? SO is this price shifting?

    • JB (the original) - Dec 20, 2012 at 4:48 PM

      They know if you have season tickets “you have money”, so they don’t worry about you. They’re worried about the casual, “day of game” decision fan: movie or ballgame?

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