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The Giants and Tigers make for the lowest-rated World Series ever

Oct 30, 2012, 11:00 AM EDT

old TV

I guess someone has to be on the bottom, so why not a sweep which went head-to-head with football on three of its four nights:

The four games on Fox averaged a 7.6 rating and 12 share, Nielsen Media Research said Monday. The previous low was an 8.4 for the 2008 Phillies-Rays and 2010 Giants-Rangers series, which each went five games.

Last year’s Cardinals-Rangers World Series went the full seven games and built momentum to average a 10.0/16.

I’m sure someone, somewhere will try to make hay out of this, but as we’ve noted ad nauseum: “meh, who cares?” As the recent large TV deals handed out by Fox, TBS and ESPN indicate, and as the local deals — which are the game’s real financial and ratings lifeblood reside — explode, the World Series ratings are not really of consequence in any one year.

  1. anybodyinhere - Oct 30, 2012 at 5:06 PM

    This game must’ve been a real hard sell to advertisers. Between the top and bottom of the 10th, the local Fox affiliate in Baltimore ran promos for Judge Judy, Judge Joe Brown, and Judge Judy again. Not a single paying advertiser.

  2. areyesrn - Oct 30, 2012 at 5:28 PM

    you know FOX is praying for another Phillies-Yankees World Series next year…

  3. moe0594 - Oct 30, 2012 at 8:12 PM

    .Like them or not, the Yankees are good for baseball

  4. loungefly74 - Oct 30, 2012 at 8:50 PM

    ehhh….my team won…i’m good.

  5. hojo20 - Oct 30, 2012 at 10:16 PM

    The ratings show that most baseball viewers are old people, so the demographic will slowly die off.

    Plus SPEED UP THE GAME! Game 2: 2-0 final in 3:05 Game 3: 2-0 final in 3:25. Make the pitchers throw and call the strike zone per the rulebook. These games should take 2:30 max! People don’t have time to sit around for a game that has no clock and can take forever.

  6. nomorsacbball - Oct 31, 2012 at 12:26 AM

    A lot of good points made but be careful that ratings don’t become to important or next thing you know you got what’s happening in the nba. big market teams getting all the breaks to ensure they make the playoffs. aside from the yanks I love baseball because any team can win it.

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