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The Yankees are MLB “Club Retailer of the Year”

Nov 19, 2012, 11:02 AM EDT

Yankees logo

A week after the MVPs and Cy Youngs are given out: a serious falloff in the prestige of awards. But hey, everyone has a niche in life, and it’s always nice to be honored in one’s niche:

The New York Yankees have been named the 2012 MLB “Club Retailer of the Year” by Major League Baseball Properties for the Club’s commitment to driving merchandise sales.  The Yankees and Legends Hospitality, led by Legends’ GM of Retail, Michael Loparo, earned the honor based on significant improvements to the Yankee Stadium clubhouse store as well as consistent product innovation and reinvention.

“They said it was nuts to go with pinstripes on that baby tee, but fortune favors the bold,” said the Yankees employee accepting the award at the gala banquet that took place in my imagination a few seconds after reading this press release.

  1. Charles Gates - Nov 19, 2012 at 11:09 AM

    ‘Who needs those slimming pinstripes anymore with New York’s soft drink laws?’ ~ fashion comment from the future

  2. dcfan4life - Nov 19, 2012 at 11:26 AM

    Production innovation and reinvention? Really, to the same uniform, logo, team, city, tradition, history, etc… for over 100 years? I am so confused right now…

  3. Detroit Michael - Nov 19, 2012 at 11:53 AM

    I wonder what George would do if he were alive today and learned that the Yankees won this award.

  4. sabathiawouldbegoodattheeighthtoo - Nov 19, 2012 at 12:11 PM

    The innovative part was charging double and getting it. They used the Starbucks model.

  5. professor30 - Nov 19, 2012 at 1:17 PM

    they should make a t-shirt proclaiming them retailer of the year. how could it not be a best seller?

  6. mojosmagic - Nov 19, 2012 at 9:44 PM

    Not a bad award considering the schmata’s their selling.

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